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Basic Business Communication
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Table of Contents


Basic Business Communication: Skills for Empowering the Internet Generation, 10/e

Raymond V Lesikar, Louisiana State University- Emeritus
Marie E Flatley, San Diego State University

ISBN: 0072880023
Copyright year: 2005

Table of Contents



Part One INTRODUCTION

    Chapter 1 Communication in the Workplace

Part Two FUNDAMENTALS OF BUSINESS WRITING

    Chapter 2 Adaptation and the Selection of Words
    Chapter 3 Construction of Clear Sentences and Paragraphs
    Chapter 4 Writing for Effect

Part Three BASIC PATTERNS OF BUSINESS MESSAGES

    Chapter 5 Introduction to Messages and the Writing Process
    Chapter 6 Directness in Good News and Neutral Messages
    Chapter 7 Indirectness in Bad-News Messages
    Chapter 8 Indirectness in Persuasion and Sales Messages
    Chapter 9 Strategies in the Job-Search Process

Part Four FUNDAMENTALS OF REPORT WRITING

    Chapter 10 Basics of Report Writing
    Chapter 11 Report Structure: The Shorter Forms
    Chapter 12 Long, Formal Reports
    Chapter 13 Graphics

Part Five OTHER FORMS OF BUSINESS COMMUNICATION

    Chapter 14 Informal Oral Communication
    Chapter 15 Public Speaking and Oral Reporting

Part Six SPECIAL TOPICS IN BUSINESS COMMUNICATION

    Chapter 16 Techniques of Cross-Cultural Communication
    Chapter 17 Correctness of Communication
    Chapter 18 Technology-Enabled Communication
    Chapter 19 Business Research Methods

APPENDICES

    Corrections for the Self-Administered Diagnostic Test of Correctness
    Physical Presentation of Messages, Memos, and Reports
    A grading Checklist for Messages
    A grading Checklist for Reports
    Documentation and the Bibliography

Basic Business Communication, 10e

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