(See related pages)
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| 1. Persuasion is the act of moving someone to accept an idea or perform an action. |
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| 2. Argument is a more formal persuasion that tries to move a target audience using reasons supported by evidence and refuting opposing reasons. |
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| 3. Persuasive speaking and writing are a regular part of our daily lives. |
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| 4. Argumentation requires a clearly defined issue and position. |
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| 5. Aside from appeals to the mind, or evidence, an argument benefits from emotional appeals and persona. |
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| 6. Arguments should avoid errors in logic, including oversimplifying and under-qualifying. |
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| 7. A writer can connect with her audience by showing that she is part of it, understands what the readers need to know, and shares in their beliefs and concerns. |
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| 8. Insulting or trying to intimidate an audience is a poor persuasive strategy. |
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| 9. Argument essays are frequently arranged by order of importance. |
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| 10. Writing is never complete until it has gone through several revisions and careful editing. |