| acculturation | In a media context, the tendency of reporters or other media professionals to adopt the ideas and attitudes of the groups they cover or with which they have a great deal of contact.
|
 |
|
|
| advertising agency | A company that handles both the creative and the business side of an advertising campaign for its clients.
|
|
|
|
| agencies of socialization | The various people or organizations that contribute to the socialization of an individual.
|
|
|
|
| agency | An organization that handles basic needs of advertisers.
|
|
|
|
| agenda building | The ways the media decide what is newsworthy.
|
|
|
|
| agenda-setting effect | The influence of the mass media created by emphasizing certain topics, thus causing people to perceive those same issues as important.
|
|
|
|
| alphabet | A group of letters used to symbolize each of the sounds that make up a word.
|
|
|
|
| AM | Amplitude modulation of radio waves.
|
|
|
|
| Arbitron | The professional research organization that measures radio audiences.
|
|
|
|
| Audit Bureau of Circulations (ABC) | An organization formed by advertisers and publishers in 1914 to establish ground rules for counting circulation data.
|
|
|
|
| authoritarian theory | The prevailing belief that a ruling elite should guide the intellectually inferior masses.
|
|
|
|
| backpack journalist | A reporter who can prepare news stories for print, electronic, and online media.
|
|
|
|
| best-seller lists | The ranking of best-selling books based on retail sales.
|
|
|
|
| beware surveillance | A media function that occurs when the media inform the public of short-term, long-term, or chronic threats.
|
|
|
|
| Billboard | The sound-recording industry trade publication that tabulates record popularity.
|
|
|
|
| block booking | A policy of major film studios that required theater owners to show several of a studio's low-quality films before they could receive the same studio's top-quality films.
|
|
|
|
| broadband | Increased bandwidth for Internet connections, which speeds up downloads.
|
|
|
|
| browsers | A type of software that enables individuals to search for content on the World Wide Web.
|
|
|
|
| business-to-business advertising | Advertising directed not at the general public but at other businesses.
|
|
|
|
| campaign | In advertising, a large number of ads that stress the same theme and appear over a specified length of time.
|
|
|
|
| carriage fee | A fee paid by cable systems to carry a cable network.
|
|
|
|
| categorical imperative | The ethical principle that people should behave as they wish all others would behave.
|
|
|
|
| catharsis | A release of pent-up emotion or energy.
|
|
|
|
| catharsis theory | A theory that suggests viewing aggression will purge the viewer's aggressive feelings.
|
|
|
|
| cease-and-desist order | A Federal Trade Commission order notifying an advertiser that a certain practice violates the law; failure to comply with a cease-and-desist order can result in fines being
levied against the advertiser.
|
|
|
|
| channels | Pathways by which a message travels from sender to receiver.
|
|
|
|
| circulation | The total number of copies of a publication delivered to newsstands, vending machines, and subscribers.
|
|
|
|
| clock hour | A radio format that specifies every element of the program.
|
|
|
|
| commercial television | Television programs broadcast by local stations whose income is derived from selling time on their facilities to advertisers.
|
|
|
|
| Communications Act of 1934 | An act of Congress creating the Federal Communications Commission.
|
|
|
|
| communist theory | A theory of the press that holds the media should promote the goals of the ruling political party.
|
|
|
|
| comprehensive layout | The finished model of a print ad.
|
|
|
|
| computer-assisted reporting (CAR) | Skills involved in using the Internet to aid reporting.
|
|
|
|
| concept testing | A type of feedback in which a one- or two-paragraph description for a new series is presented to a sample of viewers for their reactions.
|
|
|
|
| consent order | A Federal Trade Commission order in which the advertiser agrees to halt a certain advertising practice without admitting any violation of the law.
|
|
|
|
| consequence | The importance or weightiness of a news story.
|
|
|
|
| consumer advertising | Advertising directed at the general public.
|
|
|
|
| controlled circulation | A type of circulation in which publications are sent free or distributed to a select readership, such as airline passengers or motel guests.
|
|
|
|
| convergence | The blending of communication technologies, operations, or businesses.
|
|
|
|
| conversational currency | Topic material presented by the media that provides a common ground for social conversations.
|
|
|
|
| copy | The headlines and message in an ad.
|
|
|
|
| corporate convergence | The merging of companies with holdings in one medium with companies that have assets in other media.
|
|
|
|
| creative boutique | An advertising organization that specializes in the creative side of advertising.
|
|
|
|
| credibility | The trust that the audience holds for media that perform surveillance functions.
|
|
|
|
| critical/cultural approach | An analytical technique that examines power relationships in society and focuses on meanings people find in texts.
|
|
|
|
| crystallization | The sharpening and elaboration of a vaguely held attitude or predisposition.
|
|
|
|
| cultivation analysis | An area of research that examines whether television and other media encourage perceptions of reality that are more consistent with media portrayals than with actuality.
|
|
|
|
| culture | Common values, behaviors, attitudes, and beliefs that bind a society together.
|
|
|
|
| custom magazines | Free magazines published by corporations for current and prospective customers.
|
|
|
|
| cycle | In all-news radio, the amount of time that elapses before the program order is repeated.
|
|
|
|
| decoding | The activity in the communication process by which physical messages are translated into a form that has eventual meaning for the receiver.
|
|
|
|
| defamation | The act of harming the reputation of another by publishing false information.
|
|
|
|
| demo | A demonstration tape used to sell a musical performer or group.
|
|
|
|
| developmental journalism | A type of journalism, practiced by many less-developed countries, that stresses national goals and economic development.
|
|
|
|
| developmental theory | The assumption that government uses media to further national, economic, and social goals.
|
|
|
|
| device convergence | The tendency for functions once served by separate machines to be merged into a single device.
|
|
|
|
| digital technology | A system that encodes information-sound, text, data, video-into a series of on and off pulses that are usually denoted as zeros and ones.
|
|
|
|
| digital television (DTV) | Television signals consisting of binary signals that enable improved picture quality.
|
|
|
|
| digital videodisk (DVD) | A disk that stores audio, movies, video, and graphics in a digital format that is compatible with DVD players and home computers.
|
|
|
|
| direct action ad | An ad that contains a direct response item (such as a toll-free number) that enables advertisers to see results quickly.
|
|
|
|
| direct broadcast satellite (DBS) | A system in which a home TV set receives a signal directly from an orbiting satellite.
|
|
|
|
| disintermediation | The process of delivering a product or service directly to the consumer.
|
|
|
|
| distribution system | The cables that deliver the signals to subscribers.
|
|
|
|
| double features | The practice started by theaters in the 1930s of showing two feature films on the same bill.
|
|
|
|
| dummy | A rough version of a magazine that is used for planning how the final version will look.
|
|
|
|
| dysfunctions | Consequences that are undesirable from the point of view of the welfare of society.
|
|
|
|
| e-book | A digital version of a book, which can be read by using a computer or a special reader.
|
|
|
|
| editorial policies | Guidelines the print media follow to persuade the public on certain issues or to achieve specific goals.
|
|
|
|
| electronic news gathering (ENG) | Producing and airing field reports using small, lightweight portable TV equipment.
|
|
|
|
| e-mail | Electronic messages sent from computer to computer.
|
|
|
|
| encoding | The activity in the communication process by which thoughts and ideas from the source are translated into a form that may be perceived by the senses.
|
|
|
|
| Equal Opportunities rule | Part of the Communications Act of 1934; Section 315 allows bona fide candidates for public office to gain access to a broadcast medium during political campaigns.
|
|
|
|
| evaluation | Research done to measure the effectiveness of an advertising or a public relations campaign.
|
|
|
|
| Evernet | The successor to the Internet; an arrangement by which an individual is constantly connected to the Internet using various information devices.
|
|
|
|
| experiment | A research technique that stresses controlled conditions and manipulates variables.
|
|
|
|
| Fairness Doctrine | A now defunct FCC doctrine that required broadcast stations to provide various points of view on a controversial issue.
|
|
|
|
| Federal Communications Commission (FCC) | A regulatory agency, composed of five individuals appointed by the president, whose responsibilities include broadcast and wire regulation.
|
|
|
|
| feedback | The responses of the receiver that shape and alter subsequent messages from the source.
|
|
|
|
| field experiment | An experiment that is conducted in a natural setting as opposed to a laboratory.
|
|
|
|
| First Amendment | The first amendment of the Bill of Rights, stating that Congress shall make no law abridging the freedom of speech or of the press.
|
|
|
|
| FM | Frequency modulation of radio waves.
|
|
|
|
| focus group | A group of 10 to 15 people led by a moderator that discusses predetermined topics.
|
|
|
|
| format | Consistent programming designed to appeal to a certain segment of the audience.
|
|
|
|
| format wheel | A visual aid that helps radio programmers plan what events happen during a given time period.
|
|
|
|
| formative research | Advertising research done before developing a campaign.
|
|
|
|
| framing | The general way a news medium treats a topic.
|
|
|
|
| franchises | Exclusive rights to operate a business in a given territory.
|
|
|
|
| Freedom of Information Act (FOIA) | A law stating that every federal executive-branch agency must publish instructions on the methods a member of the public should follow to get information.
|
|
|
|
| free marketplace of ideas | A press philosophy that endorses the free flow of information.
|
|
|
|
| full-service agency | An ad agency that handles all phases of advertising for its clients.
|
|
|
|
| functional approach | A methodology that holds that something is best understood by examining how it is used.
|
|
|
|
| gag rules | Judicial orders that restrict trial participants from giving information to the media or that restrain media coverage of events that occur in court.
|
|
|
|
| gatekeepers | Individuals who decide whether a given message will be distributed by a mass medium.
|
|
|
|
| golden mean | An ethical principle that states that moderation is the key to virtue.
|
|
|
|
| gramophone | A "talking machine" patented in 1887 by Emile Berliner that utilized a disk instead of a cylinder.
|
|
|
|
| graphophone | A recording device similar to the phonograph but utilizing a wax cylinder rather than tinfoil.
|
|
|
|
| hard news | Timely stories with significance for many people.
|
|
|
|
| head end | The antenna and related equipment of the cable system that receives and processes distant television signals so that they can be sent to subscribers' homes.
|
|
|
|
| heavy metal | A counterculture musical trend of the 1960s-1970s, characterized by a vaguely threatening style and heavy use of amplification and electronic equipment.
|
|
|
|
| hegemony | The dominance of one entity over another.
|
|
|
|
| Hicklin rule | A long-standing obscenity standard based upon whether a book or other item contains isolated passages that might deprave or corrupt the mind of the most susceptible person.
|
|
|
|
| HDTV | A supersharp television system that delivers about twice the resolution of traditional TV.
|
|
|
|
| house drop | The section of the cable that connects the feeder cable to the subscriber's TV set.
|
|
|
|
| human interest | A news value that emphasizes the emotional, bizarre, offbeat, or uplifting nature of a news story.
|
|
|
|
| hypertext | A digital navigational tool that links one electronic document to another.
|
|
|
|
| IBOC | A digital radio broadcasting system that is also compatible with current analog radio.
|
|
|
|
| ideology | A particular set of beliefs or ideas.
|
|
|
|
| independents | Radio or TV stations unaffiliated with any network.
|
|
|
|
| indirect action ad | An advertisement that works over the long run to build a company's image.
|
|
|
|
| information gathering | A phase of a public relations campaign in which pertinent data are collected.
|
|
|
|
| injunction | A court order that requires an individual to do something or to stop doing something.
|
|
|
|
| instrumental surveillance | A media function that occurs when the media transmit information that is useful and helpful in everyday life.
|
|
|
|
| interpersonal communication | A method of communication in which one person (or group) interacts with another person (or group) without the aid of a mechanical device.
|
|
|
|
| investigative reports | News reporting that requires extraordinary efforts to gather information about matters of public importance.
|
|
|
|
| jazz | A form of popular music that emerged during the Roaring Twenties and was noted for its spontaneity and disdain of convention.
|
|
|
|
| jazz journalism | Journalism of the Roaring Twenties that was characterized by a lively style and a richly illustrated tabloid format.
|
|
|
|
| joint-operating agreement (JOA) | An agreement, intended to preserve editorial competition, in which two newspapers merge their business and printing operations but maintain separate newsrooms.
|
|
|
|
| joint venture | A method of movie financing in which several companies pool resources to finance films.
|
|
|
|
| Kinetoscope | The first practical motion picture camera and viewing device, developed by William Dickson in 1889.
|
|
|
|
| libel | Written defamation that tends to injure a person's reputation or good name or that diminishes the esteem, respect, or goodwill due a person.
|
|
|
|
| libel per quod | Written material that becomes libelous under certain circumstances.
|
|
|
|
| libel per se | Falsely written accusations (such as labeling a person a "thief" or a "swindler") that automatically constitute libel.
|
|
|
|
| libertarian theory | The assumption that all human beings are rational decision makers and that governments exist to serve the individual.
|
|
|
|
| limited partnership | A method of movie financing in which a number of investors put up a specified amount of money for a film.
|
|
|
|
| linkage | The ability of the mass media to join different elements of society that are not directly connected by interpersonal channels.
|
|
|
|
| machine-assisted interpersonal communication | A method of communication involving one or more persons and a mechanical device (or devices) with one or more receivers.
|
|
|
|
| macroanalysis | A sociological perspective that considers the functions performed by a system (e.g., mass media) for the entire society.
|
|
|
|
| magazines | Printed publications that contain an assortment of materials that appear on a regular basis.
|
|
|
|
| mainstreaming | In cultivation analysis, the tendency of differences to disappear among heavy-TV-viewing people, apparently because of cultural and social factors.
|
|
|
|
| management by objectives (MBO) | A management technique that sets observable, measurable goals for an organization to achieve.
|
|
|
|
| marketing | Developing, pricing, distributing, and promoting an idea, a good, or a service.
|
|
|
|
| mass communication | The process by which a complex organization, with the aid of one or more machines, produces and transmits public messages that are directed at large, heterogeneous, and scattered audiences.
|
|
|
|
| mass media | The channels and the institutions of mass communication.
|
|
|
|
| meaning | The interpretation an audience makes of text.
|
|
|
|
| media buying service | An organization that specializes in buying media time to resell to advertisers.
|
|
|
|
| Mediamark Research Inc. (MRI) | A company that measures magazine readership.
|
|
|
|
| media vehicle | A single component of a mass medium, such as a newspaper or TV network.
|
|
|
|
| message | The actual physical product in the communication process that the source encodes.
|
|
|
|
| message research | Pretesting messages in an ad campaign.
|
|
|
|
| microanalysis | A sociological perspective that considers the functions performed by a system (e.g., mass media) for the individual.
|
|
|
|
| mobile parenting | An arrangement by which parents keep track of children by using cell phones and pagers.
|
|
|
|
| modem | A device that enables computers to communicate via phone lines.
|
|
|
|
| Motion Picture Patents Company (MPPC) | An organization formed by the nine leading film and film equipment manufacturers in 1908 for the purpose of controlling the motion picture industry.
|
|
|
|
| MP3 | A digital method of encoding sound files on the Internet.
|
|
|
|
| MPAA rating system | The G, PG, PG-13, R, NC-17 rating system for movies administered by the Motion Picture Association of America.
|
|
|
|
| muckrakers | A term coined by Theodore Roosevelt to describe the reform movement undertaken by leading magazines in the 1890s to expose corrupt practices of business and government to the general public.
|
|
|
|
| national advertisers | Advertisers who sell a product all across the country.
|
|
|
|
| National Public Radio (NPR) | A noncommercial U.S. radio network.
|
|
|
|
| network | An organization composed of interconnecting broadcasting stations that cuts costs by airing the same programs.
|
|
|
|
| newsgroups | A section of the Internet devoted to message boards that are organized according to topic.
|
|
|
|
| newshole | The amount of space available each day in a newspaper for news.
|
|
|
|
| nickelodeons | Popular name for the many penny arcades and amusement centers that emerged around the beginning of the 20th century and specialized in recordings and film.
|
|
|
|
| noise | In communication, anything that interferes with the delivery of a message.
|
|
|
|
| noncommercial television | Television programs broadcast by those stations whose income is derived from sources other than the sale of advertising time.
|
|
|
|
| nonduplication rule | An FCC rule passed in 1965, stating that an AM-FM combination may not duplicate its AM content on its FM channel for more than 50 percent of the time.
|
|
|
|
| ombudsperson | An individual in a media organization assigned to handle complaints from audience members.
|
|
|
|
| one-stops | Individuals who sell records to retail stores and jukebox operators who are not in a position to buy directly from the record company.
|
|
|
|
| operating policies | Guidelines that cover the everyday problems and situations that crop up during the operation of a media organization.
|
|
|
|
| operational convergence | A system used in media organizations whereby one staff produces content for two media.
|
|
|
|
| paid circulation | A type of circulation in which the reader must purchase a magazine through a subscription or at a newsstand.
|
|
|
|
| panel study | A research method in which data are collected from the same individuals at different points in time.
|
|
|
|
| paradigm | A model used for analysis.
|
|
|
|
| parasocial relationship | A situation whereby audience members develop a sense of kinship or friendship with media personalities.
|
|
|
|
| pass-along audience | That portion of a magazine's total audience composed of individuals who pick up copies of a magazine while at the doctor's office, at work, while traveling, and so on.
|
|
|
|
| Patriot Act | A law that gave the government increased powers of surveillance.
|
|
|
|
| payola | Bribes of gifts and money paid to DJs by record companies in order to gain favorable airplay for their releases.
|
|
|
|
| pay-per-view (PPV) | A system that enables cable TV subscribers to pay a one-time fee to view one specific program or movie.
|
|
|
|
| penny press | The mass-appeal press of the early 19th century.
|
|
|
|
| persistence of vision | The quality of the human eye that enables it to retain an image for a split second after the image has disappeared.
|
|
|
|
| personal digital assistants (PDAs) | Digital devices that keep track of addresses, schedules, and other useful information.
|
|
|
|
| personal video recorder (PVR) | A device such as TiVo that records television content on a hard disk.
|
|
|
|
| phi phenomenon | The tendency of the human perceptual system to perceive continuous motion between two stationary points of light that blink on and off; the basis for the illusion of motion in motion pictures.
|
|
|
|
| phonograph | A "talking machine" developed by Thomas Edison in the late 1870s; the hand-cranked device preserved sound on a tinfoil-wrapped cylinder.
|
|
|
|
| photojournalism | Journalism in which written text is secondary to photographs in news stories.
|
|
|
|
| pickup | A technique of financing a motion picture.
|
|
|
|
| pilot | The first episode of a projected television series.
|
|
|
|
| pilot testing | A process that involves showing a sample audience an entire episode of a show and recording their reactions.
|
|
|
|
| policy book | At radio and TV stations, a book that spells out philosophy and standards of operation and identifies practices that are encouraged or discouraged.
|
|
|
|
| political press | Newspapers and magazines of the 1790-1820 era that specialized in publishing partisan political articles.
|
|
|
|
| polysemic | Having many meanings.
|
|
|
|
| portals | First pages a person sees when opening an Internet browser.
|
|
|
|
| positioning | In advertising, stressing the unique selling point of a product or service to differentiate it from the competition.
|
|
|
|
| primary audience | That portion of a magazine's total audience made up of subscribers or those who buy it at the newsstand.
|
|
|
|
| primary demand ad | An advertisement that promotes a specific product category, such as milk.
|
|
|
|
| printing on demand | One-at-a-time printing of books that exist in a digital database.
|
|
|
|
| prior restraint | An attempt by the government to censor the press by restraining it from publishing or broadcasting material.
|
|
|
|
| prominence | News value that stresses the importance of the person involved in the event.
|
|
|
|
| protocol | A common language accepted by computer programmers.
|
|
|
|
| proximity | News value based on the location of a news event.
|
|
|
|
| Public Broadcasting Act of 1967 | A congressional act that established the Public Broadcasting Service.
|
|
|
|
| publicity | The placing of stories in the mass media.
|
|
|
|
| publics | The various audience served by public relations.
|
|
|
|
| publishers | A segment of the print media industry responsible for the creation of content.
|
|
|
|
| rack jobbers | Individuals who service record racks located in variety and large department stores by choosing the records to be sold in each location.
|
|
|
|
| Radio Act of 1927 | A congressional act establishing the Federal Radio Commission, a regulatory body that would issue broadcasting licenses and organize operating times and frequencies.
|
|
|
|
| rate base | The number of buyers guaranteed by a magazine and used to compute advertising rates.
|
|
|
|
| rating | The ratio of listeners to a particular radio station to all people in the market; the ratio of viewers of a particular TV program to the number of households in the market equipped with TV.
|
|
|
|
| receiver | The target of the message in the communication process.
|
|
|
|
| reinforcement | Support of existing attitudes and opinions by certain messages.
|
|
|
|
| resonance | In cultivation analysis, the situation in which a respondent's life experiences are reinforced by what is seen on TV, thus reinforcing the effect of TV content.
|
|
|
|
| retail advertisers | Businesses that have customers in only one trading area.
|
|
|
|
| rough layout | An early version of a print ad.
|
|
|
|
| satellite news gathering (SNG) | Using specially equipped vans and trucks to transmit live stories from any location via satellite.
|
|
|
|
| search engine | Software that enables users to search the Internet for specific information.
|
|
|
|
| selective demand ad | An ad that stresses a particular brand.
|
|
|
|
| self-determination | The ethical principle that human beings deserve respect for their decisions.
|
|
|
|
| share of the audience | The ratio of listeners to a particular radio station to the total number of listeners in the market; the ratio of the number of households watching a particular TV program to the number of households watching TV at that time.
|
|
|
|
| shield laws | Legislation that defines the rights of a reporter to protect sources.
|
|
|
|
| slander | Spoken defamation; in many states, if a defamatory statement is broadcast, it is considered libel, even though technically the words are not written; libel is considered more harmful and usually carries more serious penalties than does slander.
|
|
|
|
| sliding scale | An arrangement between a motion picture exhibitor and a distributor that details how much box office revenue will be kept by the movie theater.
|
|
|
|
| social responsibility theory | The belief that the press has a responsibility to preserve democracy by properly informing the public and by responding to society's needs.
|
|
|
|
| social utility | The media function that addresses an individual's need to affiliate with family, friends, and others in society.
|
|
|
|
| socialization | The ways an individual comes to adopt the behavior and values of a group.
|
|
|
|
| soft news | Features that rely on human interest for their news value.
|
|
|
|
| source | A person who initiates communication.
|
|
|
|
| spam | The electronic equivalent of junk mail.
|
|
|
|
| status conferral | A process by which media attention bestows a degree of prominence on certain issues or individuals.
|
|
|
|
| stimulation theory | A theory that suggests viewing violence will actually stimulate an individual to behave more violently.
|
|
|
|
| storyboard | A series of drawings depicting the key scenes in a TV ad.
|
|
|
|
| strategic planning | A management technique that sets long-range, general goals.
|
|
|
|
| streaming video | A method of sending TV over the Internet.
|
|
|
|
| subsidiary rights | Rights given by a publisher to others, allowing them to reproduce certain content.
|
|
|
|
| surveillance | The news and information function of the mass media.
|
|
|
|
| survey | A technique of gathering data that typically uses a questionnaire.
|
|
|
|
| tablet PC | A small, lightweight personal computer that can display text and graphics and connect to the Internet.
|
|
|
|
| tabloids | Heavily illustrated publications usually half the size of a normal newspaper page.
|
|
|
|
| tactical planning | A management technique that sets short-range, specific goals.
|
|
|
|
| target audience | In advertising, the segment of the population for whom the product or service has an appeal.
|
|
|
|
| technological determinism | The theory that contends technology drives historical change.
|
|
|
|
| Telecommunications Act of 1996 | A major revision of U.S. communication laws that affected broadcasting, cable, and telephone industries.
|
|
|
|
| text | The object of analysis in the critical/cultural approach.
|
|
|
|
| timeliness | News value that stresses when an event occurred.
|
|
|
|
| time shifting | Recording programs and playing them back at times other than when they are aired.
|
|
|
|
| tracking studies | Studies that examine how ads perform during or after a campaign.
|
|
|
|
| trespass | Illegal entry onto another's property.
|
|
|
|
| UHF | The ultra-high-frequency band of the electromagnetic spectrum; channels 14 through 69 on the TV set.
|
|
|
|
| underground press | A type of specialized reporting that emerged in the mid- to late 1960s, with emphasis on politically liberal news and opinion and cultural topics such as music, art, and film.
|
|
|
|
| uses-and-gratifications model | A model proposing that audience members have certain needs or drives that are satisfied by using both nonmedia and media sources.
|
|
|
|
| utility | The ethical principle that stresses the greatest good for the greatest number.
|
|
|
|
| Variety | The entertainment industry trade publication.
|
|
|
|
| V-Chip | A device installed in a TV set that restricts the reception of violent or objectionable material.
|
|
|
|
| veil of ignorance | The ethical principle that everyone should be treated equally.
|
|
|
|
| VHF | The very-high-frequency band of the electromagnetic spectrum; channels 2 through 13 on the TV set.
|
|
|
|
| video on demand | A system by which a cable TV system can provide movies to customers at times of the customers' choosing.
|
|
|
|
| voice tracking | A technique in radio in which a disc jockey prerecords the voice portion of a shift that is later broadcast on several stations.
|
|
|
|
| Web page | A hypertext page contained within a website.
|
|
|
|
| website | A set of hypertext pages linked to each other that contain information about a common topic.
|
|
|
|
| wireless fidelity (WiFi) | A system by which personal computers and other information devices connect to the Internet without wires.
|
|
|
|
| World Wide Web (WWW) | A network of information sources that uses hypertext to link one piece of information to another.
|
|
|
|
| yellow journalism | Sensationalized journalism, appearing during the 1890s, noted for its emphasis on sex, murder, popularized medicine, pseudoscience, self-promotion, and human-interest stories.
|
|
|
|
| zoned editions | Newspapers that have special sections for specific geographic areas.
|