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Strategic Management: Strategic Managment
Gregory G. Dess, University of Texas at Dallas
G.T. Lumpkin, University of Illinois--Chicago

Assessing the Internal Environment of the Firm

Application Questions

Application Questions and Exercises

1. Using published reports, select two CEOs who have recently made public statements regarding a major change in their firm’s strategy. Discuss how the successful implementation of such strategies requires changes in the firm’s primary and support activities.

2. Select a firm that competes in an industry in which you are interested. Drawing upon published financial reports, complete a financial ratio analysis. Based on changes over time and a comparison with industry norms, evaluate the firm’s strengths and weaknesses in terms of its financial position.

3. How might exemplary human resource practices enhance and strengthen a firm’s value-chain activities?

4. Using the Internet, look up your university or college. What are some of its key value-creating activities that provide competitive advantages? Why?

Ethics Questions

1. What are some of the ethical issues that arise when a firm becomes overly zealous in advertising its products?

2. What are some of the unethical issues that may arise from a firm’s procurement activities? Are you aware of any of these issues from your personal experience or businesses you are familiar with?