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Strategic Management: Strategic Managment
Gregory G. Dess, University of Texas at Dallas
G.T. Lumpkin, University of Illinois--Chicago

Assessing the Internal Environment of the Firm

Chapter Objectives

Chapter 3
After reading this chapter, you should have a good understanding of:
  • The benefits and limitations of SWOT analysis in conducting an internal analysis of the firm.
  • The primary and support activities of a firm’s value chain.
  • How value-chain analysis can help managers create value by investigating relationships among activities within the firm and between the firm and its customers and suppliers.
  • The different types of tangible and intangible resources, as well as organizational capabilities.
  • The four criteria that a firm’s resources must possess to maintain a sustainable advantage.
  • The usefulness of financial ratio analysis as well as its inherent limitations.
  • How to make meaningful comparisons of performance across firms.
  • The value of recognizing how the interests of a variety of stakeholders can be interrelated.