| 26 | A Note on the Cuban Cigar Industry 26-1 |
| by Akash Kapoor, Richard Ivey School of Business |
| 27 | Alladvantage.Com: An Internet Infomediary 27-1 |
| by Brent D. Beal, Louisiana State University |
| 28 | Avon Products, Inc.: The Personal Care Industry 28-1 |
| by Gabriella Del Carro, St. John's University |
| Robert J. Mockler, St. John's University |
| Marc E. Gartenfeld, St. John's University |
| 29 | Castlerock Veterinary Clinic 29-1 |
| by Harold Daniel, University of Maine |
| Hampton E. Griffin, The Jackson Laboratory |
| Peter Tarasweich, Northeastern University |
| 30 | Citigroup in Post-WTO China 30-1 |
| by David W. Conklin, Richard Ivey School of Business |
| 31 | Conoco's Decision: The First Annual President's Award for Business Ethics 31-1 |
| by J. Brooke Hamilton III, University of Louisiana at Lafayette |
| Mark Smith, University of Louisiana at Lafayette |
| Steve L. Scheck, ConocoPhillips |
| 32 | Corcoron.com and the Manhattan Real Estate Business 32-1 |
| by Alan B. Eisner, Pace University |
| Richard Robinson, University of South Carolina |
| John A. Pearce II, Villanova University |
| 33 | Dippin Dot's Ice Cream 33-1 |
| by Brian R. Callahan, Pace University |
| Alan B. Eisner, Pace University |
| Richard B. Robinson, University of South Carolina |
| John A. Pearce II, Villanova University |
| 34 | Eli Lilly & Co.: The Global Pharmaceutical Industry 34-1 |
| by Elizabeth Petrovski, St. John's University |
| Robert J. Mockler, St. John's University |
| Marc E. Gartenfeld, St. John's University |
| 35 | FreshDirect 35-1 |
| by Alan B. Eisner, Pace University |
| Keeley Townsend, Pace University |
| Richard B. Robinson, University of South Carolina |
| John A. Pearce II, Villanova University |
| 36 | Honda Insight-Personal Hybrid 36-1 |
| by James Johng, Yong-Joo Kang, Melissa A. Schilling, Jane Sul, and Masayuki Takanashi, all of NYU Stern |
| 37 | Huxley Maquiladora 37-1 |
| by Jaechul Jung and Joyce Miller, Richard Ivey School of Business |
| 38 | IBM Global Services: The Professional Computer Services Industry 38-1 |
| by Vincent Pawlowski, Dorothy G. Dologite, Marc E. Gartenfeld, and Robert J. Mockler, all of St. John's University |
| 39 | I'm from the Government and I'm Here to Help You 39-1 |
| by James C. Cooper, King Fahd University of Petroleum & Minerals |
| Karl Borden, University of Nebraska |
| 40 | JP Morgan Chase & Co.: The Credit Card Segment of the Financial Services Industry 40-1 |
| by Steve Preziosi, Damon Swaner, and Robert J. Mocker, all of St. John's University |
| 41 | mGAMES 41-1 |
| by Scott Hill, Richard Ivey School of Business |
| 42 | Microsoft's Xbox 42-1 |
| by Stephen Karl, Joshua J. Kittner, and Melissa Schilling, all of NYU Stern |
| 43 | Valassis Communications 43-1 |
| by Deborah R. Ettington, Eastern Michigan University |
| 44 | Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market 44-1 |
| by John J. Lawrence, University of Idaho |
| Linda J. Morris, University of Idaho |
| 45 | Perdue Farms Inc.: Responding to Twenty-first Century Challenges 45-1 |
| by George C. Rubenson, Salisbury University |
| Frank Shipper, Salisbury University |
| 46 | Prime Time Can Be Anytime: TiVo Pioneers the Personal Video Recorder 46-1 |
| by Shawn Clark, Mickey Revenaugh, Melissa A. Schilling, and Antoine Theysset, all of NYU Stern |
| 47 | The Apollo Group, Inc. (University of Phoenix) 47-1 |
| by Richard B. Robinson, University of South Carolina |
| John A. Pearce II, Villanova University |
| 48 | Treo: Handspring's Last Stand? 48-1 |
| by Chad Beaupierre, Scott Bevier, Roberto Ekesi, Vicken Librarikian, and Melissa A. Schilling, all of NYU Stern |
| 49 | Robin Hood 49-1 |
| by Joseph Lampel, New York University |
| 50 | XM Radio: The Sky Is the Limit 50-1 |
| by Joseph Jordan, Melissa A. Schilling, Matthew Shaffer, Jason Sullivan, and Nancy Wolfe, all of NYU Stern |
2005 McGraw-Hill Higher Education