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Learning Objectives
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After reading this chapter, students should be able to:

  • Describe the objectives and methods of behavioral economics.
  • Summarize, interpret, and evaluate evidence of systematic departures from perfect rationality.
  • Explain why some economists are calling for modifications to the standard theory of decisions involving time and uncertainty.
  • Discuss why it may be important to account for social motives when analyzing strategic decisions.
  • Describe the emerging field of neuroeconomics and explain what neuroeconomists hope to accomplish.








Bernheim: Microeconomics 1eOnline Learning Center

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