• Focus on teaching relevant skills, and only those skills. - Focus on teaching relevant skills, and only those skills. - The goal of this text is to focus on those skills which are critical for any manager’s success. These skills include a full range of personal, interpersonal and organizational knowledge and competence. Not only are all the skills covered in this text critical for future success, mastering these skills will have immediate impact on student performance.
• Manage What? – Evident of its problem-based approach, every chapter opens with the

Manage What? feature consisting of several scenarios related to the skill focus of the chapter. This feature focuses on recurring managerial challenges and skills required to solve those challenges. These scenarios and questions prompt students to actively apply skills in class discussions or written assignments.

• Learner-centered – Baldwin covers all the essentials in learner-centered format composed of short bites of information punctuated with examples, quotations and illustrations.
• Management Live – In addition to the examples sprinkled liberally within the text, Management Live boxes highlight the most vivid and engaging illustrations, stories, and short cases enliven the text and help students develop the skills of great managers. E.g. How People Differ According to Their Needs in Ch. 4.
• Tool Kits – To support student’s application of skills covered in the chapter, Tool Kits at the end of every chapter offer step-by-step guidelines to actually doing the skills with “takeaways” for students including self-assessments, good forms, and quick checklists. E.g. Ch. 8 on teams includes a toolkit on team icebreakers (Tool Kit 8-8), Ch. 1 on Personal Effectiveness includes a guide to SMARTER goals (Tool Kit 1-1).
• Evidence-based foundation - This application based text relies on both theory and empirical evidence to support the effectiveness of the skills discusses. The models and frameworks presented in the text are draw from over fifty years of organizational research that can help students diagnose situations and proceed more thoughtfully. E.g. Albert Bandura’s on social learning theory pp. 11-12.