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Over four editions, authors Bob Libby, Pat Libby, and Dan Short have made Financial Accounting into a best-seller. How? By helping the instructor and student to become partners in learning, using a remarkable learning approach that keeps students engaged and involved in the material from the first day of class.

Financial Accounting's distinctive focus company method motivates students by involving them in the business decisions of a real company, demonstrating how financial accounting makes a difference in the success of a firm. That, combined with pedagogical features and technology assets that serve a variety of learning styles, makes Libby/Libby/Short the textbook that both students and instructors agree is the best of its kind on the market today.

Financial Accounting maintains its leadership by focusing on three key attributes:

Relevance. Libby/Libby/Short's trademark focus company approach is your best tool for demonstrating the relevance of financial accounting topics. Ethics continues to be a crucial topic within accounting, and Financial Accounting integrates coverage of ethical issues throughout the book. Furthering its real-world applicability, the end-of-chapter cases tie into the bundled annual report from Pacific Sunwear of California and the contrasting report from American Eagle Outfitters. This gives students valuable practice at reading and interpreting real financial data. Finally, Real-World Excerpts expand important chapter topics with insight into how real firms use financial accounting to their competitive advantage.

Clarity. Libby/Libby/Short's clean, engaging writing is cited as a consistent strength by both instructors and students. In addition, the organization of the material is constantly refined to ensure maximum readability for students and flexibility for teachers.

Technology Aides . Today's students have divergent learning styles and numerous time commitments, and they want technology supplements that help them study more efficiently and effectively. McGraw-Hill's Homework Manager and Homework Manager Plus, Topic Tackler, and ALEKS for Financial Accounting provide students with three powerful tools tied directly to Financial Accounting, 5/e , that will help students maximize their study time and make their learning experience more enjoyable. In addition, a new Algorithmic Test Bank allows instructors to create an infinite number of algorithm-generated quizzes and test assignments.

Libby/Libby/Short's Financial Accounting is the proven choice for presenting financial accounting in a clear, relevant approach that keeps students engaged throughout the course.