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Chapter One Abercombie & Fitch American Eagle Outfitters Compaq Computer Dow Jones Honda Motor Co. Krispy Kreme Donuts Procter & Gamble Tootsie Roll Industries Wal-Mart Chapter Two Papa John's International Bayer Chevron Corporation Dominos Ethan Allen Interiors, Inc. Fortune Gateway, Inc. General Electric Goldman, Sachs and Company Harvard Business Review http://harvardbusinessonline.hbsp.harvard.edu Hasbro, Inc. Hilton Hotels McDonald's Corporation The News Corporation Limited Nike, Inc. Pizza Hut Polaroid Corporation Venator Group Wendy's International Chapter Three Papa John's International Exxon Corporation Federal Express PETCO Animal Supplies, Inc. SYSCO Volkswagen Wendy's International, Inc. Wolverine World Wide, Inc. Chapter Four Papa John's International Pizza Hut Compaq Computer Corporation Dell Computer Corporation Deere & Company Starbucks Corporation Chapter Five Callaway Golf Company Adolph Coors Company Analyst's Accounting Observer Apple Computer Barnes and Noble Bloomberg Business News Cadbury Schweppes Compaq Computer Dell Computer Diageo Enron Fortune Fruit of the Loom Gap, Inc. Gateway Lance, Inc. Lands' End Microsoft Rowe Furniture San Diego Union-Tribune Sony Tenneco Automotive Inc. Tommy Hilfiger Information Services EDGAR Chapter Six The Timberland Company Airborne Express DaimlerChrysler Deckers Outdoor Corporation Federal Express Foster's Brewing Kimberly-Clark Knight-Ridder Tribune Microsoft Nike Platinum Software Saucony, Inc. Sears Stride Rite Chapter Seven Harley-Davidson, Inc. Caterpillar Dana Corporation Deere & Company Dell Computer Dow Jones First Team Sports, Inc. The Ford Motor Company The Gap, Inc. Gibson Greeting Card Micro Warehouse Quaker Oats Chapter Eight Delta Air Lines Amerada Hess Corporation Amerco Apple Computer Black & Decker The Cocoa-Cola Company Diageo Eastman Kodak ExxonMobil Corporation Federal Express Ford Motor Corporation Fortune Freeport-McMoran Hasbro, Inc. Hilton Hotels International Business Machines Corporation International Paper McDonald's Corporation Reebok International The Seagram Company Ltd. Singapore Airlines www.singaporeair.com/saa/app/saa Sony Corporation Starbucks Coffee Company Sunglass Hut International WorldCom Chapter Nine General Mills Alcoa Brunswick Corporation Carnival Cruise Lines Colgate-Palmolive Exxon Ford Motor Company Freeport-McMoran Harley-Davidson PepsiCo Polaroid Pulte Reader's Digest Association Southwest Airlines Sunbeam Toyota Toys 'R Us Chapter Ten Harrah's Entertainment Apple Computer Carnival Cruise Lines Exxon Mobil Federal Express General Mills Kansas City Southern Industries Pepsico Inc. Quaker Oats Chapter Eleven Outback Steakhouse Adobe Systems Black & Decker Dollar General General Mills H & R block Halliburton Kmart Mission Critical Software, Inc. Sears, Roebuck and Company Wendy's Winnebago http://www.sagebrushcorp.com/tech/spectrum.cfm Chapter Twelve Dow Jones & Co., Inc. Blimpie The Colgate-Palmolive Company DaimlerChrysler Diageo IFNews Knight-Ridder Marriott International Sec Edgar Sears, Roebuck, & Company The New York Times Timberline Verizon Wal-Mart The Walt Disney Company Chapter Thirteen Boston Beer Company AMC Entertainment Apple Computer, Inc. Big Rock Brewery Colgate-Palmolive Compaq Computers Foster's Brewery Inc. Gibraltar Steel Nike Pete's Brewing Company Pacific Aerospace and Electronics Pepsico Rocky Mountain Chocolate Factory Redhook Ale Company Chapter Fourteen Home Depot Chuck-E-Cheese Cintas Coca-Cola Dollar General Corporation JCPenney Land's End La-Z Boy Lowe's McDonald's Motorola Nordstrom Pepsi Procter & gamble Sears, Roebuck and Company Salomon Smith Barney Sunbeam Walgreens |