Save 50% by purchasing an eBook!

Essentials of Marketing is a brief version of Basic Marketing. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

PowerWeb is now organized and available directly within each chapter. You can access the PowerWeb content directly by clicking in the Left Hand Navigation Menu, selecting a chapter, and any of the premium content features: PowerWeb Articles and Weekly Updates Archive. For access to PowerWeb content, you will need a registration code. The PowerWeb registration code is included on the card that came with your new textbook. If you have already registered, just enter your username and password when you are prompted to.