Instructor Supplements

Instructor's Presentation CD-ROM (0-07-296462-6) -- This CD offers an easy to use interface that provides easy access to digital versions of the Instructor's Manual, Multimedia Lecture Support Package, Interactive Power-Points and PowerPoint Archive, Test Bank and test generation software, Acetates and Overhead Masters, Instructor's Manual for the Videos, and more….

Instructor's Manual (0-07-296470-7)-- This teaching tool offers extensive teaching suggestions as well as instructions for the software supplements. It includes answers for the end-of chapter questions and problems, suggested cases, all questions for computer-aided problems, the Learning Aid, exercises, case-lets and problems, and questions for discussion.

Manual of Tests(0-07-296465-0)-- This comprehensive test bank includes over 3000 multiple choice and true-false questions. Each question was written by Bill Perreault and is accompanied by the following helpful information: the answer key, where to find the right answer, the type of knowledge each question tests, and the questions difficulty level.

Multimedia Lecture Support Package(0-07-312801-5)-- The lecture guide package provides a complete lecture outline presentation coordinating the various supplements into an effective teaching preparation tool. This package also provides complete chapter-by-chapter lecture scripts as well as ideas for using the color ads and interactive exercises. It is accompanied by a comprehensive set of the Overhead Transparency Masters that offer the professor additional visual tools for teaching.

Teaching Video Package (0-07-312803-1)-- The package is comprised of a set of 25 video segments, 7 of which are video-cases. Included in the video package is a comprehensive video instructor's manual that provides instructional background for the video along with discussion questions that may be used. Ten of the videos are new or are revised fro this edition.


Learning Aid(0-07-296460-X)-- This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.

Color Acetates (0-07-296469-3)-- A set of 225 professionally developed acetates provides a host of exhibits (text and non-text) and 75 full color ads (also provided as PowerPoint slides).

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Student Supplements

Student CD-ROM (packaged with text book)-- A redesigned and updated Student CD to Accompany Essentials of Marketing, which includes clips for the video cases, a database of ads and annotations that illustrate keys concepts for each chapter, a new version of our computer-aided problems (CAP) spreadsheet software, self-test quizzes (with two levels of questions), and narrated self-study PowerPoint electronic slide shows, to introduce students to what's ahead. The CD also includes a new edition of the Hypertext Reference for use in developing marketing plans or reviewing for tests.

Applications in Basic Marketing(annual editions). This collection of short, interesting and timely "clippings" from the popular business press-drawn from publications such as the New York Times, Ad Age, Wall Street Journal, Brand Week, Fortune, and Business Week-gives students an in depth look at how marketing impacts all aspects of current business practice. Readings are keyed to relevant sections of the text and there is ample variety to give instructors a choice of topics for out of class assignments or in class discussion.

The Marketing Game!(with Marketing Game Student CD-ROM) --- The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.