THE DEVELOPMENT OF MEDIA EFFECTS RESEARCH
- The "Bullet" and the "Needle"
- Alternatives to Strong Effects
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SOCIAL COGNITIVE THEORY
- Key Concepts in Social Cognitive Theory
- Social Cognitive Theory and the Communication Media
- Summary
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USES AND GRATIFICATIONS THEORY
- What Gratifications Are Sought and Obtained from Media?
- How Are Media Used in the Gratification Process?
- Extensions and Critiques of the Uses and Gratifications Approach
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MEDIA SYSTEMS DEPENDENCY THEORY
- Media Systems Dependency Theory: The Basic Framework
- Tests and Extensions of Media Systems Dependency Theory
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COMPARISON AND COMMENTARY
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