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Theories of Media and Society



AGENDA-SETTING THEORY
  • Defining Agenda Setting
  • Agenda Setting: The Core Proposition
  • Theoretical Developments in Agenda Setting
    • Contingency Factors
    • "Second-Level" Agenda Setting
    • Explication of Psychological Mechanism
  • Critiques of Agenda-Setting Theory
SPIRAL OF SILENCE THEORY
  • Major Components of Theory
    • Fear of Isolation
    • Assessing Public Opinion
    • Willingness to Speak
    • The Spiral of Silence
    • Contingency Factors
  • Evidence for and Extensions of Spiral of Silence Theory
    • Evidence
    • Extensions
  • Critiques of Spiral of Silence Theory
CULTIVATION THEORY
  • Historical Background
  • Assumptive Base of Cultivation Theory
    • The Nature of Television
    • The Nature of Viewing
    • The Cultivation Effect
  • Testing Cultivation Theory
    • Content Analysis: The Television World
    • Cultural Indicators: Perceptions of the World
    • Putting It Together: Cultivation Analysis
  • Critiques and Extensions of Cultivation Theory
    • Weak and Limited Effects of Cultivation
    • Assumptions About the Nature of Television and Viewing
    • The Cultivation Effect
COMPARISON AND COMMENTARY





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