THREE CLASSIC MODELS OF PERSUASION
- Cognitive Dissonance Theory
- Theory of Reasoned Action
- Social Judgment Theory
- Summary
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ELABORATION LIKELIHOOD MODEL
- Central and Peripheral Routes to Persuasion
- Which Route Do You Take?
- And Where Does It Get You?
- Critiques of the Elaboration Likelihood Model
- The Heuristic-Systematic Model
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INOCULATION THEORY
- Components of the Inoculation Process
- Tests and Extensions of Inoculation Theory
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PROBLEMATIC INTEGRATION THEORY
- What Is Being Integrated in Problematic Integration?
- When Is Integration Problematic?
- Communicative Implications of Problematic Integration
- Applications of Problematic Integration Theory
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COMPARISON AND COMMENTARY
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