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Chapter Outline
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WHAT IS THE SCIENTIFIC METHOD?

Defining the Problem

Reviewing the Literature

Formulating the Hypothesis

Collecting and Analyzing Data

Developing the Conclusion

In Summary: The Scientific Method

MAJOR RESEARCH DESIGNS

Surveys

Research in Action: Framing Survey Questions about Interracial Friendships

Observation

Experiments

Use of Existing Sources

ETHICS OF RESEARCH

Sociology on Campus: Does Hard Work Lead to Better Grades?

The Right to Know versus the Right to Privacy

Preserving Confidentiality

Neutrality and Politics in Research

TECHNOLOGY AND SOCIOLOGICAL RESEARCH

Taking Sociology to Work: Paul Donato, Chief Research Officer, Nielsen Media Research

SOCIAL POLICY AND SOCIOLOGICAL RESEARCH: Studying Human Sexuality
APPENDIX I: USING STATISTICS,TABLES, AND GRAPHS
APPENDIX II: WRITING A RESEARCH REPORT





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