| Age-cohort tendency | holds that a significant break in the pattern of political socialization is almost always concentrated among younger citizens.
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| agents of socialization | influences on socialization such as family, schools, peers, the mass media, and political leaders and events.
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| conservatives | those who emphasize the marketplace as the means of distributing economic benefits but look to government to uphold traditional social values.
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| ideology | a consistent pattern of opinion on political issues that stems from a basic underlying belief or set of beliefs.
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| liberals | those who favor activist government as an instrument of economic security and equitable redistribution of resources but reject the notion that government should favor a particular set of social values.
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| libertarians | those who oppose government as an instrument of traditional values and of economic security.
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| party identification | the personal sense of loyalty that an individual may feel toward a particular political party.
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| political socialization | the learning process by which people acquire their political opinions, beliefs and values.
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| population | in a public opinion poll, the term population refers to the people (for example, the citizens of a nation) whose opinions are being estimated through interviews with a sample of those people.
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| populists | those who favor activist government as a means of promoting both economic security and traditional values.
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| primacy tendency | refers to the fact that what is learned first is often lodged most firmly in one's mind.
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| probability sample | a sample for a poll in which each individual in the population has a known probability of being selected randomly for inclusion in the sample.
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| public opinion | those opinions held by ordinary citizens that they express openly.
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| public opinion poll | a device for measuring public opinion whereby a relatively small number of individuals (the sample) are interviewed for the purpose of estimating the opinions of a whole community (the population).
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| sample | in a public opinion poll, the relatively small number of individuals who are interviewed for the purpose of estimating the opinions of an entire population.
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| sampling error | a measure of the accuracy of a public opinion poll. The sampling error is mainly a function of sample size and is usually expressed in percentage terms.
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| structuring tendency | refers to the tendency of earlier learning to structure later learning.
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