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Multiple Choice Questions
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1

Media literacy means the ability to
A)read and write
B)create professional media
C)understand and use media
D)prepare for a career in media
2

Good media criticism should always
A)reveal negative aspects of media
B)offer analysis based on reason
C)warn us that ads sell us things we don't need
D)condemn our emotional reactions to media
3

Mediated communication is the sharing of messages
A)with a large, widespread audience
B)on a face to face basis
C)for the purposes of entertainment
D)conveyed through an interposed device
4

One job of the gatekeeper is to determine
A)the amount of feedback that returns to the source of a media message
B)how messages to consumers are constructed
C)how mass communication affects interpersonal communication
D)how ratings data will be interpreted by media
5

In media studies "converging" refers to the coming together of
A)two or more people, in public
B)different professional ideas about media
C)computer, telephone, and mass media technologies
D)mass media and mass communication
6

"Telegraphic" writing style made journalism more
A)wordy and flowery
B)terse and to the point
C)honest and factual
D)business like
7

The inverted pyramid style of news writing began because
A)readers were becoming less interested in the news
B)readers liked to read about the most important facts of a story first
C)the telegraph was not always reliable
D)it helped reporters write more in depth stories
8

The formation of the Associated Press helped establish the journalistic ideal of
A)getting the facts straight
B)writing from a political point of view
C)sharing local news and correspondents
D)separating fact from opinion
9

According to the text, which level of the media industry is the key to understanding today's media business?
A)global
B)regional
C)local
D)national
10

According to the text, which of the following is one of the primary reasons for global dominance of American media?
A)its educational features
B)the uniformity of its audience
C)the widespread use of the English language
D)lack of local cultures
11

Economies of scale save a company money because they enable the company to
A)make a large variety of products
B)make many copies of a product
C)scale down the size of their products
D)charge higher prices than their competitors
12

A small group of companies that dominate an industry is called
A)a corporation
B)a monopoly
C)an oligopoly
D)a conglomerate
13

In terms of media/government relationships in the world today, the media in most countries are
A)government owned and operated
B)privately owned and government controlled
C)privately owned and free from government control
D)mixed in terms of government and private ownership and control
14

The conflict of interest between media who want to cover a trial, and a defendant who wants a fair trial, is an example of
A)an impact issue
B)an ethical issue
C)a legal issue
D)a moral issue
15

Cross merchandizing is a form of
A)sales promotion
B)corporate merger
C)global competition
D)trading products





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