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1 | |
Public relations is defined as the art or science of |
| | A) | expressing one's political opinions to the public |
| | B) | attempting to get various sectors of the public to have a better relationship with each other |
| | C) | establishing and promoting a favorable relationship with the public |
| | D) | making public the details of celebrities' relationships |
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2 | |
Who among the following is widely known as the father of the modern public relations industry and the first public relations advisor? |
| | A) | Phineas T. Barnum |
| | B) | Ivy Lee |
| | C) | Andrew Jackson |
| | D) | Sir Walter Raleigh |
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3 | |
Ivy Lee managed to improve public opinion of the Rockefellers with the striking miners and with the public by |
| | A) | convincing John D. Rockefeller to accept the establishment of a union |
| | B) | having John D. Rockefeller issue a public apology about the strikers who were killed by the company guards |
| | C) | staging events where John D. Rockefeller socialized with the miners |
| | D) | having him establish college funds for the miners' children |
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4 | |
Edward Bernays public relations work was based on |
| | A) | various surveys |
| | B) | psychology and the unconscious mind |
| | C) | the findings of Ivy Lee |
| | D) | changing fads and trends |
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5 | |
In 1942, President Roosevelt established the |
| | A) | Committee on Public Information |
| | B) | United States Information Agency |
| | C) | Office of War Information |
| | D) | Public Relations Society of America |
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6 | |
One example of the U.S. using media for PR in the Arab world with some success is |
| | A) | Al Jazeera |
| | B) | Radio Farda |
| | C) | a 2003 video about prosperous Muslim Americans |
| | D) | all of the above |
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7 | |
The main goal of early press agentry was to |
| | A) | use hype to generate publicity for clients |
| | B) | impress upon the public the importance of publicity |
| | C) | make corporate clients appear to be interested in social responsibility |
| | D) | resolve scandals by being as truthful as possible with the public |
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8 | |
According to the text, the primary activities of PR practitioners include |
| | A) | advertising, counseling, and fundraising |
| | B) | writing, speaking, and organizing |
| | C) | research, counseling, and communication |
| | D) | all of the above |
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9 | |
A publicity stunt is an example of which PR strategy? |
| | A) | community |
| | B) | lobbying |
| | C) | crisis management |
| | D) | news management |
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10 | |
A (n) ______________ is a specific type of leak, in which the source reveals that some major policy is being considered. |
| | A) | exclusive |
| | B) | disclosure |
| | C) | news hook |
| | D) | trial balloon |
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11 | |
One type of community relations strategy is |
| | A) | corporate aid |
| | B) | news leaks |
| | C) | embedding journalists |
| | D) | political announcements |
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12 | |
The term ________________ refers to carefully crafted phrases that repeat a major idea the speaker wants to emphasize. |
| | A) | canned editorials |
| | B) | sound bites |
| | C) | audio news releases |
| | D) | all of the above |
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13 | |
Public relations people who use video news releases take advantage of the fact that |
| | A) | many news organizations don't review them before broadcasting |
| | B) | the reporters hired to make them have many industry contacts |
| | C) | they can cover stories some local news operations aren't able to |
| | D) | their production values may be better than those of local stations |
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14 | |
One definition of "spinning" in PR might be |
| | A) | distracting reporters with information about a totally different event than the one they want to report on |
| | B) | supplanting the PR version of reality over other versions that are less beneficial to the spinner |
| | C) | eliminating all euphemisms in an effort to show nothing but the harsh truth |
| | D) | choosing to give the whole story to one exclusive reporter |
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15 | |
The PRSA had an _____________________program since 1965, to encourage public relations professionals to conduct their affairs in an ethical manner. |
| | A) | accountability |
| | B) | attribution |
| | C) | accreditation |
| | D) | affirmation |
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