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Essay Questions
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1

How did the Industrial Revolution influence the growth of the advertising industry? Discuss creation of mass demand and diffusion of innovations.
2

Discuss the duties and tasks of the full service ad agency.
3

Explain the advantages and disadvantages of placing ads in different types of media, such as newspapers, magazines, TV, and radio.
4

List and explain the traditional and nontraditional objectives of advertising.
5

What measures have been taken by the advertising industry to promote truth in advertising?





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