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Multiple Choice Questions
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1

Which of the following qualifies as advertising, according to the definition given by the American Marketing Association?
A)designers' name and logo on clothing
B)product placement in movies and television
C)television commercials for products
D)all of the above
2

In the late 1800's, _______________, which had a business message on one side and artwork on the other were given out at the counters of department stores.
A)display ads
B)hand bills
C)trade ads
D)trade cards
3

Ad brokers became ad agencies when they began to
A)buy ad space from newspapers
B)be proficient at designing ads
C)help advertisers advertise in several newspapers at once
D)consider the principles of ethics in advertising.
4

The _______________was established in 1914 as a national watchdog of business and advertising
A)American Association of Advertising Agencies
B)National Advertising Review Council
C)Federal Trade Commission
D)Securities and Exchange Commission
5

The term "circulation waste" refers to
A)more advertising than is necessary to reach a targeted market
B)circulation of ads that are not well received or effective
C)advertising that interests more consumers than the advertiser is prepared to sell to
D)advertising that is received by people whom the advertisers has no interest in reaching
6

The top ad client, in terms of billings is
A)Time Warner
B)General Motors
C)Procter and Gamble
D)Ford Motor Co
7

Which type of ad agency is built into the product manufacturer's corporate structure?
A)full service agency
B)in-house agency
C)boutique agency
D)all of the above
8

The Values and Lifestyles model is a well known approach to
A)demographics
B)pitching accounts
C)copy research
D)psychographics
9

Which of the following is the medium of choice for special interest advertising?
A)newspapers
B)Yellow Pages
C)magazines
D)the Internet
10

An example of a traditional advertising objective is
A)advocacy
B)spreading news
C)promoting the public interest
D)none of the above
11

________________ads are often required by legal settlement to rectify previous inaccurate claims.
A)advocacy
B)corrective
C)counter
D)guerilla
12

A parity statement makes a claim that the product or service advertised
A)is superior to others
B)is as good as it has been in the past
C)has received as many good reviews as its competition
D)is just as good as its competition
13

Product placement in television is a way for advertisers to deal with
A)more stringent FTC rulings about the number of ads per show
B)consumer demand for more product information
C)consumer complaints about controversial ads
D)consumers' skipping over ads in various ways
14

Ads directed from one business to other businesses are known as
A)retail ads
B)trade ads
C)consumer ads
D)display ads
15

Which of the following would be a duty of the creative department of a full service agency?
A)overseeing and maintaining quality
B)hiring and directing freelance illustrators and graphic designers
C)copy research
D)all of the above





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