Site MapHelpFeedbackTrue/False Questions
True/False Questions
(See related pages)



1

The first printed advertisements were in books.
A)True
B)False
2

The leader of the Industrial Revolution believed advertising would make big business possible.
A)True
B)False
3

The phrase "caveat emptor" means, "let the seller be honest."
A)True
B)False
4

Ad agencies often work for competing companies
A)True
B)False
5

The Internet is the most rapidly growing medium of advertising.
A)True
B)False
6

The advertising concept of "adding value" to the product refers to giving the consumer some material bonus item if he buys the product.
A)True
B)False
7

A well known jeweler commissioned a best selling novelist to write a novel with references to the product name.
A)True
B)False
8

According to the text, scientific studies have shown that subliminal advertising can persuade consumers to purchase something.
A)True
B)False
9

Positioning is the process of developing a new product that will appeal to a specific type of consumer.
A)True
B)False
10

Focus groups are often responsible for deciding whether an advertising campaign will be implemented.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2006 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Rodman OLC 1/eOnline Learning Center

Home > Chapter 12 > True/False Questions