History: The history of media is replete with scandals, controversies, and various interpretations of ethical standards.

Ethical Principles: The two primary types of ethical guidelines are absolutist and situational. Both areas have been explored and expanded upon by philosophers who help us interpret today’s media actions.

Controversies: Many ethical considerations within media have the potential to be controversial, because there is often a conflict between ethics in theory and what media practitioners face in the real world.