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1 | |
Most scholars agree that the first books were written on |
| | A) | papyrus |
| | B) | clay tablets |
| | C) | parchment |
| | D) | rice paper |
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2 | |
In 1600's New England, printers tried to keep up with the demand for chapbooks, which mostly contained |
| | A) | philosophical and political ideas |
| | B) | psalms and other prayers |
| | C) | entertaining stories |
| | D) | local news |
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3 | |
One result of the mass marketing of modern paperback books was |
| | A) | an increase in the cost of books |
| | B) | fewer people owning books |
| | C) | more people reading literary classics |
| | D) | romance novels being marketed to men |
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4 | |
According to the text, conglomerates believed that small publishing houses |
| | A) | were not exposing enough new writers |
| | B) | should be emulated in terms of their distribution techniques |
| | C) | should move their offices overseas |
| | D) | were not realizing their profit potential |
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5 | |
Hyptertext fiction, a form of e-book, allows the reader to |
| | A) | communicate with the author |
| | B) | see more illustrations than a typical e-book |
| | C) | read the text with "high resolution" |
| | D) | change the plot of the book |
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6 | |
Trade books are described as |
| | A) | books pertaining to certain trades or professions |
| | B) | paperback books |
| | C) | books sold to the general public |
| | D) | books traded among distributors for better profits |
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7 | |
According to the text, reference books remain profitable because |
| | A) | they are originally inexpensive to create |
| | B) | much of their content remains the same in new editions |
| | C) | they are the most popular books, worldwide |
| | D) | their authors are generally highly renowned celebrities |
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8 | |
The job of a copy editor is to |
| | A) | work with the author, suggesting changes and directions |
| | B) | create the basic copy for a new book |
| | C) | do the last minute polishing of a manuscript |
| | D) | act as intermediary between author and publisher |
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9 | |
A jacket blurb for a book is composed of |
| | A) | various critics' comments |
| | B) | excerpts from the book |
| | C) | biographical information about the author |
| | D) | copy from TV and print ads for the book |
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10 | |
One reason that megastores are seen as a threat by many book lovers is that such stores |
| | A) | do not stock a large variety of books |
| | B) | focus too much on live reading and activities |
| | C) | have clerks that are often unknowledgeable about books |
| | D) | they do not allow "remaindered" books to be sold in the store. |
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11 | |
A bibliophile is a person who |
| | A) | reads extensively, but only what they need to for work or school |
| | B) | chooses all the books a library has to offer |
| | C) | reads 50 or more books a year |
| | D) | enjoys reading occasionally |
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12 | |
Critics contend that the "blockbuster syndrome" in publishing |
| | A) | makes people more interested in action and adventure stories |
| | B) | drains money that could be used to publish literary works |
| | C) | makes small, unknown events famous around the world |
| | D) | results in a sizeable profit for each multi-million dollar advance |
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13 | |
A midlist author is one whose books |
| | A) | sell between 10,000 and 15,000 copies |
| | B) | make it to the middle of the bestseller lists |
| | C) | usually become blockbusters |
| | D) | have little literary merit |
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14 | |
The first presses in the Americas were established in |
| | A) | Cambridge, Massachusetts |
| | B) | Mexico City |
| | C) | Boston |
| | D) | New York City |
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15 | |
According to the text, the change from an oral culture to a print culture |
| | A) | enforced traditional religious ideas |
| | B) | made people more isolated from their neighbors |
| | C) | helped people learn to think for themselves |
| | D) | helped avert political conflicts in France and America |
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