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1 | |
Which of the following is the second stage in the development of a magazine? |
| | A) | elite stage |
| | B) | popular stage |
| | C) | creative stage |
| | D) | specialized stage |
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2 | |
The first two magazines in America failed because |
| | A) | the population was too spread out |
| | B) | magazines were too expensive |
| | C) | they were too heavy |
| | D) | all of the above |
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3 | |
Which of the following women's magazines in the U.S. was established the earliest? |
| | A) | Ladies' Magazine |
| | B) | Ladies Home Journal |
| | C) | Godey's Ladies Book |
| | D) | Woman's Day |
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4 | |
The goal of journalistic "muckraking" in the early 20th century was to |
| | A) | complain about consumers taking advantage of small businesses during an economic depression |
| | B) | use ruthless tactics to advance the private interests of the "Robber Barons" |
| | C) | investigate and fight against what corporations were doing to the public |
| | D) | stir up information to help make advertisers look better than their competition |
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5 | |
Time, the first news magazine was founded by |
| | A) | Harold Ross |
| | B) | Henry Luce |
| | C) | Conde Nast |
| | D) | Frank Munsey |
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6 | |
________________ are a type of general interest magazine, composed of excerpts from books, newspaper, and other magazines. |
| | A) | Digests |
| | B) | Newsmagazines |
| | C) | Cultural magazines |
| | D) | Pulp publications |
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7 | |
Which of the following are produced by organizations, corporations, and institutions, to make their parent corporations look good? |
| | A) | trade magazines |
| | B) | consumer magazines |
| | C) | public relations magazines |
| | D) | corporate magazines |
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8 | |
The "little magazine" publishes |
| | A) | comics |
| | B) | poetry, literary essays and fiction |
| | C) | research in a variety of academic fields |
| | D) | items about just one topic, usually an obscure one |
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9 | |
Sponsored magazines are those published by |
| | A) | celebrities |
| | B) | corporate chains |
| | C) | individual entrepreneurs |
| | D) | associations |
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10 | |
A contributing editor is generally hired to |
| | A) | edit most of the magazine's copy |
| | B) | write freelance pieces and add prestige to the magazine |
| | C) | contribute advise to the publisher |
| | D) | help guide the direction of the magazine |
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11 | |
Which of the following is the function of the circulation department? |
| | A) | to find new subscribers |
| | B) | to track returns from newsstands and bookstores |
| | C) | to promote individual sales of copies |
| | D) | all of the above |
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12 | |
The highest percentage of magazines are sold |
| | A) | at newsstands |
| | B) | in bookstores |
| | C) | in supermarkets |
| | D) | in convenience stores |
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13 | |
Which department at a magazine looks for ways to license the magazine's name? |
| | A) | promotion |
| | B) | new product development |
| | C) | production |
| | D) | advertising |
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14 | |
According to the text, the new use of photographs in magazines in the 1850's had a great cultural impact because it was the first time most people had |
| | A) | seen photographs |
| | B) | seen celebrities |
| | C) | preferred pictures to stories |
| | D) | all of the above |
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15 | |
Critics believe that magazines giving celebrities control over the content of articles about them, and over the photos used, is wrong because |
| | A) | it is unfair to other celebrities who are competing with them |
| | B) | it destroys the magazine's credibility in how it comments on the celebrities' work and ideas |
| | C) | it makes other articles in the magazine seem negative by comparison |
| | D) | it does not allow the readers to find out personal details they might want to know about a celebrity |
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