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1 | |
Who among the following sold the rights for his patent for television to RCA for one million dollars? |
| | A) | Vladimir Zworkin |
| | B) | Philo Farnsworth |
| | C) | David Sarnoff |
| | D) | Allen Dumont |
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2 | |
The growth of television was frozen in the early 1940's because |
| | A) | patent wars prevented further development |
| | B) | the war drained technological resources |
| | C) | the public was discouraged by lack of programming |
| | D) | no one had set technical standards |
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3 | |
According to the text the "Golden Age of Television" was a time of high quality dramatic programming because |
| | A) | the poor economy prevented people from going to the theatre |
| | B) | television was competing with the excellent drama broadcast on radio |
| | C) | quality dramas were needed to attract the educated type of people who could afford to have TV's |
| | D) | the networks were able to acquire high quality dramatic films from Hollywood |
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4 | |
When most critics talk about classic programs, they are referring to |
| | A) | broadcasts of dramatizations of classic plays and literature |
| | B) | all popular programs of the 1950's |
| | C) | regular, long running primetime entertainment programs |
| | D) | programs featuring commercials that had catch phrases that entered Americans' language |
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5 | |
Which of the following networks was started by a movie studio after deregulation allowed networks to produce their own primetime programs? |
| | A) | Fox |
| | B) | UPN |
| | C) | ABC |
| | D) | all of the above |
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6 | |
The cable industry is an example of |
| | A) | a delivery system |
| | B) | broadcast television |
| | C) | a station group |
| | D) | an independent network |
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7 | |
Today, licensees may own |
| | A) | unlimited properties, but within only one network |
| | B) | 12 stations in two or more markets |
| | C) | 20 properties in any market |
| | D) | an unlimited number of stations that reach 35 per cent or less of the U.S. population |
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8 | |
The Public Broadcasting Act of 1967 created |
| | A) | National Educational Television |
| | B) | The Carnegie Foundation |
| | C) | the Corporation for Public Broadcasting |
| | D) | the Public Broadcasting System |
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9 | |
Which of the following is an example of an alternate delivery system? |
| | A) | premium cable |
| | B) | video on demand |
| | C) | pay-per-view |
| | D) | "wireless cable" |
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10 | |
The term ____________refers to showing an off network series program in the same time period five times a week. |
| | A) | original syndication |
| | B) | strip programming |
| | C) | syndicated rerun |
| | D) | program syndication |
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11 | |
The term "rating" refers to |
| | A) | the percentage of homes in which the television is in use and tuned to a particular station |
| | B) | the percentage of all homes equipped with televisions that are tuned to a particular station and particular time |
| | C) | the popularity of a program in a particular demographic group, of those who watch TV at that time of day |
| | D) | the percentage of homes equipped with televisions, that have their televisions on during that time of day |
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12 | |
Critics say that violence on television is bad for kids because |
| | A) | it ignores the real life results of violent action |
| | B) | it shows violent acts being punished with violence |
| | C) | it often depicts the ugly aftermath of violence to the human body |
| | D) | all of the above |
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13 | |
According to the text, compulsive television viewers |
| | A) | often fall asleep in front of the TV |
| | B) | are highly selective about the shows they watch |
| | C) | often complain about shows while they watch them |
| | D) | talk excessively about shows they like |
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14 | |
In the cable industry, a superstation is |
| | A) | a highly popular premium cable channel |
| | B) | a local station that is delivered via satellite |
| | C) | a station that stays on the air 24 hours a day |
| | D) | a station that offers itself free of charge, until it builds in popularity |
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15 | |
In 1972, ABC presented the controversial TV movie, "That Certain Summer" which dealt with the controversial issue of |
| | A) | racism |
| | B) | gang violence |
| | C) | homosexuality |
| | D) | feminism |
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