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Sociological Research


In this chapter, you will find the following items:

Sociologists are committed to the use of the scientific method in their research efforts. In this chapter we examine the basic principles of the scientific method and study various techniques used by sociologists in conducting research.

After studying this chapter, you should be able to:


1.
Explain why the scientific method is used for research by sociologists.
2.
Identify the basic steps of the scientific method.
3.
Discuss the special challenges of conducting a public opinion poll in Iraq.
4.
Differentiate between validity and reliability.
5.
Discuss the major research designs used by sociologists.
6.
Differentiate between quantitative and qualitative research.
7.
Explain what is meant by secondary research.
8.
Discuss why the issue of ethics is important in the area of sociological research.
9.
Note the ways in which technology has impacted sociological research.
10.
Summarize why conflict theorists and feminists are critical of some research that claims to be objective.





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Schaefer, Sociology Brief, 6/eOnline Learning Center

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