Instructor's Resource CD-ROM-: Contains Instructor's Manual/PowerPoint Lecture Presentation/Computerized Test Bank. Probably the most comprehensive manual for teaching services marketing on the market; includes 8-10 sample syllabi (both graduate and undergraduate), chapter topics and objectives, answers to end-of-chapter discussion questions, lecture "tips and aids" for each chapter, several suggested active learning activities for each chapter, and teaching notes for all cases included in the textbook. For the instructor teaching a services marketing course for the first time, this manual is particularly valuable. A variety of questions are provided for each chapter, including multiple choice, true/false, short answer, and essay; over 1300 questions are provided in total.

Instructor's Resources Online: This site has about the author information, book preface and overview and text updates, and annotated chapter links.

Primis ebook: Custom delivery of textbook by chapter online or in print format.