HelpFeedback
Cravens Strategic Marketing 8e
Information Center
Table of Contents


Strategic Marketing, 8/e
David Cravens, Texas Christian University
Nigel Piercy, The University of Warwick

ISBN: 0072966343
Copyright year: 2006

This textbook and accompanying Website are "Out of Print." Please check with your instructor or McGraw-Hill Sales Representative on the availability of current editions.



To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.



(c)2006 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.