This distinctive, theory-driven text uses The Self as a theme to give students a meaningful context for exploring the key concepts of social psychology. The “Featured Study" sections at the end of every chapter, many of which are new in this edition, summarize the purpose, method, and results of recently published scientific articles. Many of the "Applications" sections following the featured studies also are new for this edition. Retaining the emphasis on methodology, the fourth edition also continues the tradition of strong gender coverage, and now has expanded coverage of social cognition and social neuroscience. The new SocialSense CD-ROM that is packaged free with the book includes numerous video clips and interactive exercises chosen to enhance students' appreciation of social psychological.research.