(See related pages)
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| I. Offer two definitions of attitudes and contrast these concepts with beliefs and values and how these relate to behaviors. |
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| II. Define "implicit attitudes," and understand their relationship with explicit attitudes. |
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| III. Understand how mere exposure and classical conditioning can result in the formation of simple attitudes. |
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| IV. Describe the use of behavioral processes (operant conditioning and self-perception) in the development of attitudes. |
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| V. Understand the functional approach and its view of the uses of attitudes for a person. |
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| VI. Be aware of factors that influence the strength of the link between attitudes and behaviors. |
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| VII. Explain and offer a critical evaluation of the cognitively oriented theory of planned behavior. |
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| VIII. Explain the major premises of cognitive dissonance theory, and describe the factors related to inducing dissonance. |
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| IV. Summarize two alternatives to cognitive dissonance theory and situations where each is most applicable. |