(See related pages)
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| Theories of Cognitive Consistency | ||
| This web page analyzes cognitive consistency theories and explores the question of whether cognitive consistency needs can be used to increase retail sales. ( http://darkwing.uoregon.edu/~bfmalle/sp/vassilis2.html ) | ||
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| Steve's Primer of Practical Persuasion and Influence | ||
| This web page discusses the elements of attitude theory, including vivid examples that demonstrate how attitudes function in daily living. ( http://www.as.wvu.edu/~sbb/comm221/primer.htm ) | ||
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