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Internet Exercises
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  1. Describe the major components of Carl Hovland's model of communication and persuasion.

    http://www.cultsock.ndirect.co.uk/MUHome/cshtml/psy/hovland1.html
    This very good page on Hovland's framework is part of a more comprehensive Web site on communication theory.

  2. Describe the central and peripheral routes to persuasion. Think of examples from your life. Which route seems to influence you more? Under what circumstances?

    http://www.as.wvu.edu/~sbb/comm221/chapters/dual.htm
    This articles provides a good overview of the dual-processing approach to persuasion in a conversational, down-to-earth manner.

  3. How do characteristics of the message influence the persuasiveness of the message? Apply this analysis to some examples from your life.

    http://www.as.wvu.edu/~sbb/comm221/chapters/message.htm
    This article discusses how characteristics of the message, that is, how the message is presented, can affect how people respond to it.






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