Please answer all questions.

1			__________ and __________ effects are factors that can influence a message's persuasiveness.
			A)	intensity; frequency
			B)	primary; recency
			C)	relevance; salience
			D)	emotional; cognitive
2			__________ is used in approximately 40% of sales advertisements to persuade consumers.
			A)	responsibility
			B)	sex
			C)	humor
			D)	fear
3			The combination of vivid imagery and _____________ increases the persuasive power of one's message.
			A)	evidence
			B)	fear
			C)	noise
			D)	stereotypes
4			When an advertisement is repeated so often that people stop liking it, this is an example of the ____________ effect.
			A)	exposure
			B)	wearing-off
			C)	fatigue
			D)	nausea
5			Persuasion that occurs from a source that is not credible over a period of time is known as the _____________.
			A)	the mere-exposure effect
			B)	the sleeper effect
			C)	the negative attitude effect
			D)	the noncredibility effect
6			_____________ persons are more effective in changing attitudes of others and have been found to be able to persuade even with a poor presentation style.
			A)	Aggressive
			B)	Humble
			C)	Attractive
			D)	Intelligent
7			Insurance agents who conjure up images of fire, floods, and earthquakes to sell their plans are an example in which appealing to a sense of fear can be ________________ to the desired action.
			A)	misleading
			B)	counterproductive
			C)	productive
			D)	irresponsible
8			Whether rapid-speech tactics of persuasion benefit or hinder the marketing of a product depends on ________________.
			A)	the language
			B)	the inflection of the speaker
			C)	the status of the commentator
			D)	the tone of voice
9			Research has found that for a female speaker who is addressing a(n) ___________ audience, it is not enough to be competent to persuade the audience.
			A)	largely female
			B)	equally mixed male and female
			C)	largely male
			D)	entirely female
10			People are particularly impressionable and susceptible to persuasion during ___________.
			A)	middle adulthood
			B)	later adulthood
			C)	adolescence
			D)	all of the above
11			Even when people have good and persuasive messages, they can fail to persuade if they weaken their message by the way they __________.
			A)	fidget
			B)	deliver their message
			C)	stand and posture and their body
			D)	all of the above
12			People who are _______ in self-monitoring tend to use social cues to regulate their self-presentation.
			A)	low
			B)	high
			C)	defensive
			D)	competent
13			If a person is in a ___________ mood, they are most likely to be persuadable.
			A)	bad
			B)	neutral
			C)	positive
			D)	none of the above
14			People think carefully about a communication and are influenced by the strength of its arguments when they employ ________________.
			A)	the elaborative route to persuasion
			B)	the peripheral route to persuasion
			C)	the central route to persuasion
			D)	none of the above
15			The need for cognition concept reflects _____________.
			A)	the need for people to know something about the message being given
			B)	the need to be engaged in effortful cognitive activities
			C)	both a and b
			D)	neither a nor b