(See related pages)
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| I. Define social influence and how it is distinguished among the concepts of social power, compliance, obedience, and conformity. |
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| II. Describe the findings and significance of Sherif's early studies on the establishment of group norms and Asch's studies on conformity. |
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| III. Distinguish between informational and normative social influence. |
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| IV. Explain the significance of Schachter's research on the reactions of the majority to the nonconformist. |
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| V. List situational and personal factors that have an impact on conformity, and summarize the findings regarding these factors. |
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| VI. Summarize the findings regarding the impact of cultural factors on conformity. |
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| VII. Understand the circumstances where minority influence can be effective and why it works. |
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| VIII. Understand the automatic processes underlying conformity. |
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| IX. List and explain the findings regarding three factors found to facilitate compliance. |
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| X. Describe the two-step strategies used to gain compliance and how they're used. |
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| XI. Describe the experimental scenario Milgram developed to study obedience to authority, and summarize his initial findings. |
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| XII. Summarize the findings regarding variations of the key factors involved in obedience to authority and rebellion against authority. |
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| XIII. Describe the important features of social impact theory and how it helps explain important findings regarding social influence. |