Welcome to the fifth edition of Negotiation! Those familiar with the fourth
edition will note significant change in the fundamental organization of this
book. The primary change is that we have increased the number of chapters
in the book from 13 in the fourth edition to 20 in this edition! This has been
accomplished by breaking many of the larger chapters, some of which often
covered two
or three separate major topics, into smaller chapters that focus on a narrower
domain.
This reorganization was done for two major reasons: First, the research literature
in many
of these areas continues to increase, requiring a more extensive treatment
of that work;
second, feedback from instructors indicated that many would use only parts
of chapters
(e.g., using the section on teams but not on coalitions, or using them in separate
weeks of
a course). Given this major change, we will review the new chapter organization
(for a somewhat more in-depth treatment, see the end of Chapter 1) and note
the changes for those of
you familiar with the fourth edition. The first four chapters introduce the
reader to negotiation
fundamentals. Chapter 1 introduces the field of negotiation and conflict management,
describes the basic elements of interdependence with other people, and briefly
explores the challenges of managing that interdependence. Chapters 2 and 3
then present
the two core approaches to negotiation: the basic dynamics of competitive (win-lose)
bargaining
(Chapter 2) and the basic dynamics of integrative (win-win) negotiation (Chapter
3).
Chapter 4 (formerly Chapter 2 in the 4th edition) describes the fundamental
work that
negotiators must do to prepare for a negotiation: defining negotiation objectives
and planning
the steps one will pursue to achieve those objectives. That chapter was moved
because
we decided it was easier to discuss the different processes that might be needed
for
planning a distributive or integrative negotiation after we discussed the fundamentals
of
each of those strategies. The next five chapters present fundamental psychological
subprocesses of negotiation: perception, cognition, emotion, communication,
power, influence, and ethics. In Chapter 5,
we review the basic processes of perception and cognition and discuss how
the framing of
issues and dialogue is tied to these processes. Chapter 6 is devoted to communication
in
negotiation; we examine communication dynamics and processes that affect
negotiation outcomes. Chapters 7 and 8 divide power and influence into separate
topics; in Chapter 7,
we examine the various ways that negotiators can use power to pressure the
other side.
Chapter 8 then describes "power-in-action," or the tools of influence by
which power is
wielded, including persuasion tactics and other influence tactics. Finally,
in Chapter 9, we
examine the ethical issues and standards that surround negotiation and create
unique
challenges for negotiators making decisions about disclosure and honesty
in bargaining. The next four chapters (Part 3) examine the social contexts
in which these negotiations occur, which also therefore influence how they
evolve. Old Chapters 8 and 9 have each been
divided into two parts. In Chapter 10, we examine the ways that the negotiation
process
changes when the parties have an established relationship with each other.
In Chapter 11, we
examine how negotiations change when negotiators are representing the interests
of other
parties, rather than negotiating only for themselves. In Chapter 12, we
examine the way
negotiators band together into alliances and coalitions in order to leverage
their collective efforts against others. Finally, in Chapter 13, we explore
the group context for negotiation;
we show how many group decision-making and problem-solving discussions can
be viewed
as negotiations and how to manage those processes more effectively. Part 4 divides
the old Chapter 10 into two parts, both of which focus on the role that
individual differences play in shaping negotiation processes and outcomes.
In Chapter 14,
we delve into the extensive work that has been done to understand how gender
differences
shape negotiation style and approach. In Chapter 15, we explore individual
differences in
personality and how these differences might predict different approaches
to the negotiation
process and conflict resolution. Part 5 contains a single chapter—Chapter
16—focused on international and crosscultural negotiation. It explores what
we know about how national cultures and international contexts influence
negotiation processes and outcomes. Part 6—on difficult negotiation situations—has
repositioned the material from old Chapters 12 and 13 into three chapters.
Chapter 17 emphasizes strategies for managing
negotiation impasses—what a negotiator can do when a potential impasse,
stalemate, or
breakdown threatens to halt a negotiation. In Chapter 18, we turn to
situations in which
parties are using different models, strategies, or approaches to the
negotiation, and we
provide advice to negotiators who may wish to be integrative but find
that they are
dealing with others who are reluctant to do so. Chapter 19 explores the
many ways that
third parties can help negotiators resolve their differences. Finally,
In Part 7, we conclude with a new chapter, in which we reflect on negotiation
processes and outcomes and provide our own list of "best practices"
that can be taken away
from an intensive study of negotiation and its dynamics.
While this reorganization is the most visible change, faculty familiar
with previous
editions will also note the following other changes: - Much of this
book has been revised and updated. The authors reviewed every chapter,
utilizing extensive feedback from faculty who have used the
book in previous editions.
Content in many of the chapters have been reorganized to present
the material more effectively.
- In our continued effort to enhance the
book’s readability, we have also updated many
of the features and cartoons that offer lively perspectives
on negotiation dynamics.
- We have significantly improved the graphics format and
page layout of the book to
make it visually more interesting and readable.
- The new structure
of this book will be paralleled by a major revision to our readings and
classroom activities book, Negotiation: Readings, Exercises
and Cases, fifth edition,
edited by Roy Lewicki, Bruce Barry, and David Saunders,
to appear in 2006. This text
and reader can be used together or separately. A shorter
version of this text, Essentials of
Negotiation (fourth edition), by Roy Lewicki, Bruce Barry,
and David Saunders, will be
released in 2006 and can also be used in conjunction
with the readings book. We encourage
instructors to contact their local McGraw-Hill/Irwin
representative for an examination
copy (or call 800-634-3963, or visit the website at www.mhhe.com).
- Instructional
resources, including a test bank and PowerPoint slides, are available
to accompany this volume. Instructors should contact
their McGraw-Hill/Irwin representative.
Once again, this book could not have been
completed without the assistance of numerous
people. We especially thank - Many of our colleagues in the negotiation and
dispute resolution field, whose research
efforts have made the growth of this field possible and who have given
us helpful feedback about earlier editions to improve the content of this
edition.
- The
work of John Minton, who has left the author team but helped shape the
second, third, and fourth editions of this book.
- The excellent editorial assistance
of Steve Stenner, specifically for his help on copyediting, permissions,
and bibliography and for refining the test bank and PowerPoint slides.
- The
staff of McGraw-Hill/Irwin, especially our current editor, Ryan Blankenship,
and our previous editors, John Weimeister, John Biernat, Kurt Strand,
and Karen Johnson; Allison Cleland and Trina Hauger, editorial assistants
who can solve almost any problem; and Christine Vaughan, our tireless project
manager who turns our confusing
instructions and tedious prose into eminently readable and usable
volumes!
- Our families, who continue to provide us with the time, inspiration,
and opportunities
for continued learning about effective negotiation and the
personal support required
to sustain this project.
Roy J. Lewicki
David M. Saunders
Bruce Barry |