People negotiate every day. During an average day, we may negotiate with - The boss, regarding an unexpected work assignment.
- Subordinates, regarding unexpected overtime.
- A supplier, about a problem with raw materials inventory management.
- A banker, over the terms of a business loan.
- A government official, regarding compliance with environmental regulations.
- A real estate agent, over the lease on a new warehouse.
- Our spouse, over who will walk the dog.
- Our child, over who will walk the dog (still an issue after we lose the previous
negotiation).
- The dog, once out, as to whether any "business" gets done.
In short, negotiation is a common, everyday activity that most people use to influence others
and to achieve personal objectives. In fact, negotiation is not only common, it is also
essential to living an effective and satisfying life. We all need things—resources, information,
cooperation, and support from others. Others have those needs as well, sometimes
compatible with ours, sometimes not. Negotiation is a process by which we attempt to
influence others to help us achieve our needs while at the same time taking their needs into
account. It is a fundamental skill, not only for successful management but also for successful
living. In 1985 Roy Lewicki and Joseph Litterer published the first edition of this book. As
they were preparing that volume, it was clear that the basic processes of negotiation had
received only selective attention in both the academic and practitioner literature. Scholars
of negotiation had generally restricted examination of these processes to basic theory
development and laboratory research in social psychology, to a few books written
for managers, and to an examination of negotiation in complex settings such as diplomacy
and labor–management relations. Efforts to draw from the broader study of techniques
for influence and persuasion, to integrate this work into a broader understanding
of negotiation, and to apply this work to a broad spectrum of conflict and negotiation
settings were only beginning to occur. In the past 21 years this world has changed significantly. Several new practitioner
organizations (such as the Society for Professionals in Dispute Resolution and the Association
for Conflict Resolution) and academic professional associations (such as the Conflict
Management Division of the Academy of Management and the International Association
for Conflict Management) have devoted themselves exclusively to facilitating research and
teaching in the fields of negotiation and conflict management. Several new journals (Negotiation
Journal, International Journal of Conflict Management, International Negotiation)
focus exclusively on research in these fields. Finally, through the generosity of the Hewlett
Foundation, a number of university centers have devoted themselves to enhancing the quality
of teaching, research, and service in the negotiation and conflict management fields.
Many schools now have several courses in negotiation and conflict management—in schools of business, law, public policy, psychology, social work, education, and natural
resources. Development has occurred on the practitioner side as well. Books, seminars, and
training courses on negotiation and conflict management abound. And, finally, mediation
has become an extremely popular process as an alternative to litigation for handling divorce,
community disputes, and land use conflicts. In pragmatic terms, all of this development
means that as we assembled this fifth edition, we have had a much richer and more diverse
pool of resources from which to sample. The net result for the student and instructor is a
highly improved book of readings and exercises that contains many new articles, cases, and
exercises, which represent the very best and most recent work on negotiation and the related
topics of power, influence, and conflict management. A brief overview of this book is in order. The readings in this book are organized into
seven sections: (1) negotiation fundamentals, (2) negotiation subprocesses, (3) negotiation
contexts, (4) individual differences, (5) negotiation across cultures, (6) resolving differences,
and (7) a summary. The rest of the book presents a collection of role-play exercises, cases, and selfassessment
questionnaires that can be used to teach about negotiation processes and subprocesses.
Complete information about the use or adaptation of these materials for several
classroom formats is provided in our accompanying Instructor’s Manual, which faculty
members may obtain from their local McGraw-Hill/Irwin representative, by calling
(800) 634-3963, or by visiting the McGraw-Hill Web site at http://mhhe.com/lewickinegotiation. For readers who are familiar with the earlier editions of this book, the most visible
changes in this edition are to the book’s content and organization, as follows: - The content of this edition is substantially new. About half of the readings are new
to this edition, and there are approximately eight new exercises and cases. Almost
all exercises and cases have been revised and updated.
- We have reorganized the readings into seven sections. These sections parallel the
seven sections and 20 chapters of completely revised textbook, Negotiation, 5th
edition, by Lewicki, Saunders, and Barry, also published by McGraw-Hill/Irwin.
The text and reader can be used together or separately. A shorter version of the
text, Essentials of Negotiation (3rd ed.) by Lewicki, saunders, Barry, and Minton,
can also be used in conjunction with this readings book; a fourth edition of Essentials
should be available in late 2006. We encourage instructors to contact their
local McGraw-Hill/Irwin representative for an examination copy (call 800-634-3963,
or visit the Web site at http://mhhe.com/lewickinegotiation).
This book could not have been completed without the assistance of numerous people.
We especially thank - The many authors and publishers who granted us permission to use or adapt their
work for this book and whom we have recognized in conjunction with specific
exercises, cases, or articles.
- The many negotiation instructors and trainers who inspired several of the exercises
in this book and who have given us excellent feedback on the previous
editions of this book.
- The staff of McGraw-Hill/Irwin, especially our current editor, Ryan Blankenship,
and our previous editors: John Weimeister, John Biernat, Kurt Strand, and Karen
Johnson; Allison Clelland, an editorial coordinator who can solve almost any
problem; and Christine Vaughan, a tireless project manager who helps turns our
confusing instructions and tedious prose into eminently readable and usable
volumes!
- Our families, who continue to provide us with the time, inspiration, opportunities
for continued learning about effective negotiation, and personal support required
to finish this project.
Roy J. Lewicki Bruce Barry David M. Saunders |