Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His
articles have appeared in leading journals and trade publications. In addition to
Business: A Changing World, he has two other textbooks, Marketing: Concepts and
Strategies and Business Ethics: Ethical Decision Making and Cases, that are market
leaders in their respective areas. He also has coauthored other textbooks for marketing,
management, business and society, and other business courses, as well as a trade
book on business ethics. He chaired the American Marketing Association (AMA)
ethics committee that developed its current code of ethics. He was the vice president
of marketing education and president of the Academic Council for the AMA.
Dr. Ferrell's major focus is teaching and preparing learning material for students.
He has taught the introduction to business course at Colorado State University using
this textbook. This gives him the opportunity to develop, improve, and test the
book and ancillary materials on a first-hand basis. He has traveled extensively to
work with students and understands the needs of instructors of introductory business
courses. He lives in Fort Collins, Colorado, and enjoys skiing, golf, and international
travel.

Geoffrey A. Hirt
Geoffrey A. Hirt is currently Professor of Finance at DePaul University and a
Mesirow Financial Fellow. From 1987 to 1997 he was Chairman of the Finance Department
at DePaul University. He teaches investments, corporate finance, and
strategic planning. He developed and was director of DePaul's M.B.A. program in
Hong Kong and has taught in Poland, Germany, Thailand, and Hong Kong. He received
his Ph.D. in Finance from the University of Illinois at Champaign-Urbana, his
M.B.A. from Miami University of Ohio, and his B.A. from Ohio-Wesleyan University.
Dr.Hirt has directed the Chartered Financial Analysts Study program for the Investment
Analysts Society of Chicago since 1987.

Dr.Hirt has published several books, including Foundations of Financial Management
published by Irwin/McGraw-Hill. Now in its tenth edition, this book is used at
over 600 colleges and universities worldwide. It has been used in over 31 countries
and has been translated into over 10 different languages. Additionally, Dr. Hirt is
well-known for his text, Fundamentals of Investment Management, also published by
Irwin/McGraw-Hill, and now in its seventh edition. He plays tennis and golf, is a music
lover, and enjoys traveling with his wife, Linda.

Linda Ferrell
Dr. Linda Ferrell is Assistant Professor in the Management & Marketing Department
at the University ofWyoming. She completed her Ph.D. in Business Administration,
with a concentration in management, at the University of Memphis. She has taught
at the University of Tampa, Colorado State University, University of Northern Colorado,
and the University of Memphis. She also team teaches a class at Thammasat
University in Bangkok, Thailand.

Her work experience as an account executive for McDonald's and Pizza Hut's advertising
agencies supports her teaching of advertising, marketing management,
marketing ethics and marketing principles. She has published in the Journal of Public
Policy and Marketing, Journal of Business Research, Journal of Business Ethics, Journal
ofMarketing Education,Marketing Education Review, Journal of Teaching Business
Ethics, Case Research Journal, and is co-author of Business Ethics: Ethical Decision
Making and Cases (6th edition) and Business and Society (2nd edition). She is the
ethics content expert for the AACSB Ethics Education Resource Center
(www.aacsb.edu/eerc) and was co-chair of the 2004 AACSB Teaching Business Ethics
Conference in Boulder, CO.

Dr. Ferrell has served as Vice President of Development for the Academy of Marketing
Science and is on the Board of Directors of the Marketing Management Association.
She frequently speaks to organizations on "Teaching Business Ethics,"
including the Direct Selling Education Foundation's training programs and AACSB
International Conferences. She has served as an expert witness in cases related to advertising,
business ethics, and consumer protection.