O.C. Ferrell,
Colorado State University Geoffrey A. Hirt,
DePaul University Linda Ferrell,
University of Wyoming
ISBN: 0072973587 Copyright year: 2006
New Feature Summary
New to this edition is a running video case featuring the McFarlane Toys
founder Todd McFarlane. McFarlane is an entrepreneur best known for creating
Spawn comics and licensed figurines for major Hollywood films and professional
sports associations. The running case allows students to connect all functions
of the organization through the use of one familiar and interesting company.
Co-author Linda Ferrell joins the book on this 5th Edition. She brings a
rich background of business experience as well as a successful academic career
to the team; she is a driving force behind the refined small business perspective
and is largely responsible for the role play exercises found at the end of
each part.
NEW! The Active Classroom Resource Guide (0073192767) is an additional collection
of team projects, cases, and exercises, many submitted from instructors around
the country, which instructors can choose from to be used in class or out.
Reviewers consistently ask to have more control over their classroom content,
and more cases and exercises to do in class; this manual is the result of
that feedback.
New topical coverage includes: corporate governance, growth of developing
companies, outsourcing, and more coverage of service firms.
Ethics receives increased and very balanced coverage in the new edition.
In addition to familiar scandals, the authors emphasize companies where ethics
and responsibility has positively impacted success - companies like Hershey's,
Home Depot, and Starbuck's ®.
A new boxed feature, Growing a Business, focuses students on entrepreneurial
opportunities and endeavors, showing from the ground-up issues and obstacles.
Based on reviews and direct feedback from professors using our book in the
classroom, Part 6 (Financing the Enterprise) has been strongly revisited.
In addition to substantive content changes, the Money and Financial System
chapter (now 14) now precedes the Accounting and Financial Statements chapter
(now 15).
To maintain the short, survey nature of Business, the 5th Edition remains
16 chapters. At reviewer request, however, all end-of-text appendices (including
Personal Finance, the Business Plan, and the Personal Career Plan) have been
moved within the chapter flow and follow the chapters where they most logically
fit. See revised TOC for details.
eXtreme Surfing features websites pertinent to each chapter and
provides an explanation of the websites' benefits which allows the instructor
the opportunity to create technological integration with the sites linked
from the OLC.
All of the videos, cases, opening vignettes, and most of the boxes are totally
new to the 5th Edition.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2006 McGraw-Hill Higher Education