O.C. Ferrell,
Colorado State University Geoffrey A. Hirt,
DePaul University Linda Ferrell,
University of Wyoming
ISBN: 0072973587 Copyright year: 2006
Overview
Business: A Changing World by Ferrell/Hirt/Ferrell is the fastest growing
introductory business textbook on the market, and for a simple reason. Unlike
competing books, which are trimmed and spliced from much longer works into an
approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from
the ground up to be brief, lean, and flexible enough to enable you to cover
just the topics you want at the level of depth you want, plus it doesn't inherit
out-dated examples from a hardback derivative. With market-leading teaching
support and the most up to date content available, Business: A Changing World
represents the best value available in the brief Introductory Business market.
What sets Ferrell apart? An unrivaled mixture of topical depth, current content
and the best teaching support around.
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