Part One: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Appendix A The Legal and Regulatory Environment
Chapter 3: Business in a Borderless World
Chapter 4: Managing Information Technology and E-Business
Role-Play Exercise: National Farm & Garden, Inc.

Part Two: Starting and Growing a Business
Chapter 5: Options for Organizing Business
Chapter 6: Small Business, Entrepreneurship, and Franchising
Appendix B The Business Plan [formerly Appendix C at end of text]
Role-Play Exercise: Human Response, Inc.

Part Three: Managing for Quality and Competitiveness
Chapter 7: The Nature of Management
Chapter 8: Organization, Teamwork, and Communication
Chapter 9: Production and Operations Management
Role-Playing Exercise: McDougal Aircraft Company

Part Four: Creating the Human Resource Advantage
Chapter 10: Motivating the Work Force
Chapter 11: Managing Human Resources
Appendix C Personal Career Plan [formerly Appendix D at end of text]
Role-Play Exercise: eQuality Assured

Part Five: Marketing: Developing Relationships
Chapter 12: Customer-Driven Marketing
Chapter 13: Dimensions of Marketing Strategy
Role-Play Exercise: RedRiverShops.com

Part Six: Financing the Enterprise
Chapter 14: Accounting and Financial Statements
Chapter 15: Money and the Financial System
Chapter 16: Financial Management and Securities Markets
Appendix D Personal Financial Planning [formerly Appendix B at end of text]
Role-Play Exercise: Dana Fashion Designs, Inc.