(See related pages)
- Explore the three basic decisions that a firm contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale.
- Review the different modes that firms use to enter a foreign market.
- Understand the advantages and disadvantages of each entry mode.
- Appreciate the relationship between strategy and a firm's choice of entry mode.
- Know some pitfalls of exporting.
- Be familiar with the steps a firm can take to improve its export performance.
- Understand the mechanics of export and import financing.
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