(See related pages)
- Understand why and how it may make sense to vary the attributes of a product among countries.
- Appreciate why and how a firm's distribution strategy might vary among countries.
- Understand why and how advertising and promotional strategies might vary among countries.
- Understand why and how a firm's pricing strategy might vary among countries.
- Understand how the globalization of the world economy is affecting new-product development within international businesses.
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