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Mixed Quiz
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1

The marketing mix is comprised of all of these except
A)product attributes
B)R&D strategy
C)distribution strategy
D)communications strategy
E)pricing strategy
2

According to __________, differences between markets are disappearing creating global markets for standardized consumer products.
A)Smith
B)Vernon
C)Dunning
D)Porter
E)Levitt
3

By using _________ Toyota can manufacture a line of products such as the Lexus for higher end consumers and the Corolla for lower-income consumers.
A)product attributes
B)market segmentation
C)the marketing mix
D)the globalization of markets
E)the globalization of products
4

Because of similarities in buyer behavior, companies are increasingly able to take a standardized global approach to marketing to the __________ segment.
A)baby boom
B)Gen X
C)teen
D)retirees
E)working mothers
5

Product attributes are influences by all of the following except
A)transportation differences
B)cultural differences
C)economic development
D)product standards
E)technical standards
6

In a _________ there are many retailers, none of which has a major share of the market.
A)concentrated retail system
B)fragmented retail system
C)decentralized retail system
D)urban retail system
E)global retail system
7

A channel that is difficult for outsiders to access is a
A)secure distribution channel
B)closed distribution channel
C)exclusive distribution channel
D)preferred distribution channel
E)fragmented distribution channel
8

The communications strategy that emphasizes personal selling is known as
A)a traditional strategy
B)a pull strategy
C)an exclusive strategy
D)a individualized consumer-based strategy
E)a push strategy
9

Which of the following is not a factor in choosing between a push and pull strategy?
A)product type
B)channel cost
C)consumer sophistication
D)channel length
E)media sophistication
10

Pricing aimed at giving a company a competitive advantage over its rivals is
A)predatory pricing
B)experience curve pricing
C)strategic pricing
D)multipoint pricing
E)dumping
11

As long as a firm has a good product, country differences in consumer tastes and preferences can be largely ignored.
A)True
B)False
12

Because MTV markets a global product, the company is able to standardized its programming in international markets.
A)True
B)False
13

Groups of consumers whose purchasing behavior differs from others in important ways are market segments.
A)True
B)False
14

Developed countries are more likely to have fragmented retail system.
A)True
B)False
15

Fragmented retail systems tend to have longer distribution channels.
A)True
B)False
16

The number of intermediaries that a product has to go through before it reaches the final consumer is known as channel length.
A)True
B)False
17

In countries where the retail sector is fragmented, a shorter channel is appropriate, while a longer channel makes sense in a concentrated retail sector.
A)True
B)False
18

Mass media communications is a key component in a pull strategy.
A)True
B)False
19

The amount of other messages competing for a potential consumer's attention is known as noisE.
A)True
B)False
20

When a small change in price produces a large change in demand, demand is elastic.
A)True
B)False





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