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- Understand that substantial differences between societies arise from cultural differences.
- Know what is meant by the term culture.
- Appreciate that cultures vary because of differences in social structure, religion, language, education, economic philosophy, and political philosophy.
- Understand the relationship between culture and the values found in the workplace.
- Appreciate that culture is not a constant, but changes over time.
- Appreciate that much of the change in contemporary social culture is being driven by economic advancement, technological change, and globalization.
- Understand the implications for international business management of differences among cultures.
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