PART 1 Introduction 1 Thinking Like an Economist 2 Supply and Demand PART 2 The Theory of Consumer Behavior3 Rational Consumer Choice 4 Individual and Market Demand 5 Applications of Rational Choice and Demand Theories 6 The Economics of Information and Choice under Uncertainty 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior 8 Cognitive Limitations and Consumer Behavior PART 3 The Theory of the Firm and Market Structure9 Production 10 Costs 11 Perfect Competition 12 Monopoly 13 Imperfect Competition: A Game-Theoretic Approach PART 4 Factor Markets14 Labor 15 Capital PART 5 General Equilibrium and Welfare16 General Equilibrium and Market Efficiency 17 Externalities, Property Rights, and the Coase Theorem 18 Government |