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Microeconomics and Behavior
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Table of Contents


Microeconomics and Behavior, 6/e

Robert H. Frank, Cornell University

ISBN: 0072977450
Copyright year: 2006

Table of Contents



PART 1 Introduction

1 Thinking Like an Economist

2 Supply and Demand

PART 2 The Theory of Consumer Behavior

3 Rational Consumer Choice

4 Individual and Market Demand

5 Applications of Rational Choice and Demand Theories

6 The Economics of Information and Choice under Uncertainty

7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior

8 Cognitive Limitations and Consumer Behavior

PART 3 The Theory of the Firm and Market Structure

9 Production

10 Costs

11 Perfect Competition

12 Monopoly

13 Imperfect Competition: A Game-Theoretic Approach

PART 4 Factor Markets

14 Labor

15 Capital

PART 5 General Equilibrium and Welfare

16 General Equilibrium and Market Efficiency

17 Externalities, Property Rights, and the Coase Theorem

18 Government


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