Emphasizes Managerial Decision Making: A business focus has been integrated throughout the text. Students are presented with a "real world" approach to business research topics and how they are used in business.

Focuses on interpretation of Data: The authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations.

References and Website assets: The website includes sample proposals, sample instruments, sample research reports, and more. These are perfect to provide guidance to student’s class-based research projects or to use as a discussion assignment, providing the student a richer learning experience.

SPSS Software packaging option: this commercial software tool is widely used in business.