Donald Cooper,
FLORIDA ATLANTIC U-BOCA RATON Pamela Schindler,
WITTENBERG UNIVERSITY
ISBN: 0072979232 Copyright year: 2006
What's New
New material on qualitative research.
Updated coverage of data mining.
New Case Studies: New cases reflecting current research and management issues, are included with the new edition. These cases will maintain an emphasis on process and how it fits into organization planning.
New Snapshot Boxes: .Snapshots offer real-world, practical applications of business research. The 9th incluldes selective updates of the Snapshots. These mini-research profiles are perfect to reinforce a point for students and can be the springboard to lively in-class discussion for the instructor seeking mini-cases.
The 9th Edition will be more streamlined through the deletion of certain advanced topics, such as LISRAL and certain multivariate techniques.
Tighter presentation with less narrative and more examples.
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