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Student Edition
Instructor Edition
Foundations of Business Communication: An Integrative Approach

Dona J. Young, Author

ISBN: 0072979542
Copyright year: 2006

Table of Contents



FRONTMATTER:

          Introduction/Walk-through

          Table of Contents

          Orientation and Assessment

 

UNIT 1: WRITING SKILLS

          Chapter 1: Communication and the Writing Process

                    Section A. Communication as Process

                    Section B. The Writing Process

                    Section C. Purpose and Audience

                    Section D. Tone

Writer’s Handbook At-a-Glance
          Part I: The Mechanics of Writing

          Chapter 2: What Is Good Writing?

                    Section A. A Simple, Clear and Concise Style

                    Section B. Tone and Style

Writer’s Handbook At-a-Glance
          Part II: Writing Essentials: Grammar for Writing

          Chapter 3: Developing and Revising Short Business Messages

                    Section A. Paragraphs

                    Section B. Empty Information

                    Section C. The Process of Revising

                    Section D. Transitions and Connectors

 

UNIT 2: PROFESSIONAL COMMUNICATION

          Chapter 4: Office Communications

                    Section A. E-Mail

                    Section B. Business Letters

                    Section C. Memos, Faxes, Voicemail, and Cell Phones

Writer’s Handbook At-a-Glance
          Part III: Formatting Standard Business Documents

          Chapter 5: Persuasive Communication

                    Section A. The Process of Persuasion

                    Section B. Formal Persuasion

                    Section C. Persuasive Writing

          Chapter 6: Verbal Communication Skills

                    Section A. Informal Speech

                    Section B. Feedback

                    Section C. Meetings, Agendas, and Round-Table Discussions

                    Section D. Presentations

          Chapter 7: Global Communications and Technology

                    Section A. Global Communication and Career Opportunities

                    Section B. Direct and Indirect Communication Styles

                    Section C. Meetings and Presentations

                    Section D. Trends in Technology

 

UNIT 3 APPPLICATIONS AND CAREERS

          Chapter 8: Team Communications

                    Section A. Working in Teams

                    Section B. Developing a Team Strategy

                    Section C. Writing a Proposal

Writer's Handbook At-a-Glance
          Part IV: Research: Collecting, Conducting, Displaying and Citing

          Chapter 9: Getting a Job

                    Section A. Job Survival Skills

                    Section B. Networks

                    Section C. Letters of Applications

                    Section D. The Interview

          Chapter 10: Communicating on the Job

                    Section A. Leadership

                    Section B. Evaluation: Objectives, Action Plans, and Performance Feedback

                    Section C. Purpose Statements

 

THE WRITER’S HANDBOOK

          Part I: The Mechanics of Writing

                    Section A. The Comma

                    Section B. The Semicolon

                    Section C. Other Marks

                    Section D. Punctuation Errors

          Part II: Writing Essentials: Grammar for Writing

                    Section A. Verb Basics

                    Section B. Pronouns Basics: Case and Point of View

                    Section C. Parallel Structure

                    Section D. Modifiers

          Part III: Formatting Standard Business Documents

                    Section A. Formatting Basics: Special Features and White Space

                    Section B. Business Letters

                    Section C. E-Mail and Memos

                    Section D. Agendas and Minutes

                    Section E. Envelopes and Labels

          Part IV: Research: Collecting, Conducting, Displaying and Citing

                    Section A. Research

                    Section B. Displaying Research

                    Section C. Citing Research

GLOSSARY

INDEX


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