 | Persuasive Communication
When you have completed Chapter 5, you will be able to:
- Structure subtle persuasive messages such as apologies, requests, and favors.
- Understand how to shape persuasive messages.
- Describe the difference between formal persuasion and informal persuasion.
- Identify and use the elements of persuasive writing.
- Tailor a persuasive letter to address the needs of the audience.
- Compose sales and marketing letters.
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